Crosstalk actors do cell phones that's a disease

If it wasn't for Wang Zijian to make smartphones, I didn't know the "famous actor" in Crosstalk. Just as many people know Luo because of the hammer phone, of course, we can find common ground between them: Luo's press conference was dubbed crosstalk by some audiences. And they all have a bunch of so-called fans, probably around you, which is the core of their mobile phone resources. The so-called jobs second, product feeling, Craftsman spirit, as well as fragile feelings, has proved to be floating in the sky looking at the beautiful tread will be frustrated frivolous.

The rush of smartphones

Any fan-entertainment star, public figure, and micro-broad can make their own phone. Similarly, enterprises with a certain scale of user base can do their own mobile phones. is to "have a group of potential consumers" and then customize the product. Mobile phone has become a fast consumer products, software and hardware and solutions are very mature. At the same time with high value, high viscosity and high-frequency use of the three "gold products" characteristics.

More people have the confidence of their flock to it, everyone in the process of using the mobile phone there is always this or that kind of uncomfortable, everyone can put forward more than 100 of each mobile phone improvement ideas and improve entrepreneurship, icons, themes, interactions, functions ... It seems that everyone can do something about improving their phone.

Luo aimed at the so-called "deep system makeover" to make icons and themes, the comedian said that "there are too many ideas" to do "a new system"-but he did not know that the science and technology is the most lack of creativity, the lack of innovation to the landing of the original.

A game with a very high failure rate

It turns out that the successful improvement of mobile phone amateurs, is a minority, to enter the mobile phone is also a very high rate of failure.

Before Luo's hammer, some handset makers have tried to borrow Han Geng, the wood age and Cui Jian's star effect to make the custom handset, Lin Kimi and the millet cooperation black Rice handset's rumor had circulated wantonly. Not a single star has enough appeal to get its fans to pay for a large product such as a mobile phone, and all the star-custom phones have no way of getting through.

Fan mobile phone is a pseudo proposition, few people are the spirit of Lei to buy millet mobile phone. In the same way, the supporters of Luo, but not many fans-Luo fans in the Feng and other big stars, not a level, the ability to make a lot of consumer decision-making. Based on this, it is impossible to think that Luo wants to succeed with the so-called Luo powder or hammer powder.

What if you can make a great product? Luo has its own product concept and hardware and software team, but lacks the hardware key person's short board, causes its in the supply chain the question to be stretched, the faltering.

"Reader", China Magazine's first brand, said a few years ago to launch the "reader" custom phones. The matter was dismissed, but Baidu, Tencent, Ali and 360 were actually on the road to the bumps and the smart phone. At present, only Zhou 祎 Foreign public recognition of the failure of special machines, Aliyun, Baidu Cloud mobile phone in the market have been difficult to find traces. It also seems to imply that non-hardware companies are making smart-phone paths that are also not going through.

Smart phones have a hardware base

China's smart machine market belongs to four types of players: Samsung +apple-led Overseas corps, the first phalanx of the Union of Rice cool, ZTE, OPPO, the charm of the long tail manufacturers, as well as Shenzhen Zhai factory. Since the overall average price of the brand smartphone has fallen below 1000 yuan, the minimum has been to 300 yuan background, the survival of the village by the Low-cost victory is almost squeezed out of space.

These categories of players in the brand, products, software, channels, marketing and price of the already hand-to-hand combat, fierce confrontation. Although China has nearly 500 million shipments of market base, with a large number of people silly money small white users, with small demand for the long tail of the market dividend, but the road to the new players is increasingly narrow. If Millet was established last year or this year, and in the same way, I am afraid it is difficult to kill a way out, now is not the best time for new players to enter the mobile phone, if there is no place, there is no chance.

In the past few years in the smart phone market, must have a strong hardware base. Even the entrepreneurial team has key people who understand the hardware and the supply chain. Some of the Shanzhai team, almost all of them a hardware veteran who has been steeped in north China for years. Millet？ Among the seven founders, Zhou Guanping is the chief engineer of Motorola's Beijing Research and Development Center, Liu De is an industrial designer who graduated from the world's top design institutes artcenter. Outside the management, there are also a number of the 56 members of the group, including Motorola and other well-known handset manufacturers.

Some people pay attention to millet "internet thinking" at the same time, but ignore the fundamental: the Hardware Foundation. The product is 1, marketing, thinking is for its bonus points for those 0. If just have fans, have improved mobile phone 100 idea on the resolutely march into mobile phones, will eventually be hit badly.

Anyone who wants to be a smartphone is a disease that can be cured.