Crowd oriented advertising marketing technology is the core competitiveness

With the innovation of technology and business model, advertising spread in many ways to improve accuracy. The unique point of crowd real time bidding (RTB) is to subvert the focus of advertising transaction mode, from "Media advertisement position" to "crowd". On the internet, the demand side platform (DSP) directly to the target audience, to avoid the media itself and the main target audience differences, thus greatly enhancing the advertising channels of effectiveness and efficiency.

In fact, advertisers in the production of http://www.aliyun.com/zixun/aggregation/12474.html "> marketing strategy, it was clearly defined their target crowd, but in the traditional Internet advertising links, A car brand trader can only buy a site's banner location. Each media has its own audience, but 10,000 brands to their target group description of 10,000 species, which led to the spread of advertising must have a fault and dislocation. In an era of media fragmentation, it is becoming increasingly difficult to attempt to achieve high coverage of advertisers in one or a few media outlets. Crowd orientation and RTB solutions, breaking the boundaries of the media, the Internet into a large media, the initiative for advertisers to search for the target audience, and then direct advertising to them.

To achieve a crowd oriented advertising, first of all must have the ability to know people. Technology is one of the core competencies. A company's population database is more accurate, directly determines the quality of its advertising. The interaction of friends spends a great deal of manpower and material resources on the construction of the population database. Product Friends Interactive use of the second generation of Cookie crowd identification model, that is, we will be through the network behavior of netizens mapping, with more than 3,000 attribute tags to describe a person. These 3,000 + attribute tags cover a person's demographic attributes (gender, age, income, education, etc.), long-term personal concerns, short-term buying tendencies, and 4 dimensions of geography. The realization of the whole mapping has both the work of artificial intelligence and the semi-automatic and automatic work of machine learning intelligence. Therefore, the friendship between friends and people's understanding, not simply all attributed to technology. There is also a lot of marketing insights and artificial intelligence components.

For an industry, Rome was not built in a day. Product Friends of the interactive joint industry with all relevant partners to promote the transformation of the industry, is committed to promoting China's RTB market fast-maturing healthy development. Crowd-oriented advertising solutions, is a media, advertisers (agents), consumers win the situation. When the media cannot cash their own traffic entirely by selling the location, through crowd oriented advertising can increase the revenue of advertising sales, and better protect the user experience; Advertisers can realize one-stop thinking and operation, direct advertising to the target audience, the same budget, to achieve more target audience coverage , and consumers have finally realized that they want to see the ads, or less to see ads.

According to the results of the third party research, the advertising transaction mode from "Position Sale" to "crowd sales", the entire industry output value can be increased 3-4 times. The cake is bigger and the participants in the industry benefit. Because of this, we have been advocating industry cooperation and commitment to build strategic partnerships with more industry participants.