Crowdfunding began to be mentioned by more and more people

DoNews July 4 (Xinhua Zhou Qin Yan) "crowdfunding" began to be more and more people mentioned in recent days. Crowdfunding can be traced back to China as early as 2011, but it has only really come into sight since last year. With the advent of P2P, the concept of Internet finance has come to light.

Crowdfunding, translating the word crowdfunding from abroad, that is, the mode of fundraising by the general public or by the masses, utilizing the characteristics of the Internet and SNS to raise funds for project users. A crowdfunding program is made up of three parties, one that has the ability to create but the lack of funds, one is the supporters who are interested and able to support the financiers' projects and rewards, and the other one is the sponsor and supporter of the connection Internet terminal.

By now, crowdfunding has ceased to be just a channel for entrepreneurs to get funding and has gradually become a tool for people to fulfill their aspirations. As long as there are ideas and potential for realization, you can find the right people on the crowdfunding platform to invest.

Crowdfunding as a relatively early platform for crowdfunding in China recently launched a new product called "Crowd Crowd Raising," which refers to the launch of crowdfunding projects on mobile terminals and the promotion of crowdfunding goals through WeChat, Weibo and other social networks the way.

Play crowdfunding on social networks

According to crowdfunding network introduction, light crowd raise is a ready-to-chip crowdfunding mode, only supports mobile client release, the face of the end-user is also 2C.

Light crowdfunding process is relatively simple, click on the crowdfunding App in the + sign, fill in the title of the project launched, the need for fund-raising, fund-raising time and a detailed description of the information, you can publish a light crowdfunding project. After the project is successfully added, you can send it to your friends via WeChat group, WeChat circle, Sina Weibo, Tencent Weibo, etc. and complete crowdfunding of the project through your friends and family.

Crowdfunding network introduction, compared with the previous product crowdfunding, from the publishing process, light crowd raise more simple. In terms of crowdfunding, light crowd funding relies more on the relationship between friends and their friends. In the crowdfunding project, there are not too many restrictions and are generally closely related to one's own life. From the amount of crowdfunding, light public chips can not exceed ten thousand dollars. From the content of the report, the user does not have too much rewards, non-physical rewards more. The project is successful. After the application is over, the crowdfunding can receive the crowdfunding payment quickly.

Specifically, the crowdfunding has four characteristics:

The first is the immediate start-up. In the past, crowdfunding projects initiated multiple reviews requiring crowdfunding sites. The promoters, after preparing excellent copywriting and waiting for a long period of crowdfunding, paid high promotional costs Make success. Light crowdfunding can be initiated on the mobile phone side immediately, instant sharing, writing a simple copy, fragmented time can launch a crowdfunding, to share in the social space.

Followed by crowdfunding lightweight, lower the threshold. The original crowdfunding site a large amount of funding projects, mainly for project financing and market verification and prepared. Light public to raise a limit of 1-10000 yuan, 1-30 days of funding time, regardless of identity, status, occupation, age, gender, as long as the idea has the ability to create projects can be initiated, 1 yuan can be purchased, no identity , Status and other restrictions.

Once again, good friends to share, pay attention to social. Instead of investing money, Crowdfunding is no longer pursuing a return on capital but a product or service tailored to its individual needs and interests. Crowdfunding fosters participation and fun attributes into financial products to make the process more fun. .

Finally, arrive promptly. After the crowdfunding projects were successfully funded, the settlement procedures were smoother and the payments were more timely than the traditional crowdfunding.

Pay attention to the connection between friends

By browsing "Crowdfunding", there are many interesting crowdfunding projects. Some netizens launched a "raise 39 yuan completely nude marriage," the crowd raised funds for the "photo 9 dollars, 30 yuan marriage certificate", the return is "to do a side dish."

Another project was: "If you give me a hundred bucks, I will write a letter or email about a story that happened to me that year. If you give me five hundred bucks, I will tell you every night at nine." A story or a good book read that day, with WeChat, if three thousand dollars, I will fly to your city to have dinner with you.

According to the person in charge of Crowdfunding, "Crowd Crowd Raising" is a crowdfunding mode based on the social relations of friends. What they want to emphasize is not retribution, they attach more importance to the connection among friends, and it is a warm process for each other.

Before the "Crowd Crowd Raising", there are many ways to spread money through SNS networks such as weibo, circle of friends and WeChat, and to buy mobile phones and electronic products through the support of friends, arousing the frustration of many people. Since "Crowdfunding" has no restrictions on the launching of the project, will such cases occur in the future?

The person in charge said that "light public crowd" is different from the above collection link, "light public crowd" will set a certain return mechanism, support people in the return of approval of the case will be supported. Both the fundraiser and the supporter, both are voluntary acts, unlike the collection link is just a one-way fundraising.

Person in charge added, as long as it does not involve cash returns, not illegal, are possible. Otherwise it will be offline. In addition, it will not set a lot of rules for "light crowd" and will not limit what users should send and should not send anything. "Whether you are a public good or a small dream of yourself, whether you want to raise a small amount of money, you want to defend your relationship with a crowdfunding, or you can simply run a big party. "(Finish)