Crowdfunding business "co-sub" officially launched

After a few months of preparations, on July 1, the fifth largest section of Jingdong Finance, the crowdfunding business of crowdfunding business, was officially launched. Coupled with the previous "entertainment treasure" of Alibaba and the "Baidu Finance" launched by the public in April this year Raise money channel "Crowdfunding industry now gathered the concerns of the Internet giant, this is a new opportunity for the development of the industry, or will accelerate the industry reshuffle, Jinghua Times Financial Weekly reporter recently interviewed Jingdong financial crowdfunding business leader Jin Lin.

Beijing Times: Do you think the future crowdfunding market will form what kind of pattern?

Jin Lin: Crowdfunding As a newly started market, Chinese consumers actually do not know too much about crowdfunding. Therefore, it is pointless to talk about its market when such mass production is so low. We must first do a good user experience, so that more people involved in Jingdong play inside. Now is to experience the economy, the future will become users to play, and then spending.

Jinghua Times: Jingdong crowdfunding and other crowdfunding platform What is the difference?

Jin Lin: If Jingdong Mall previously only for the production of intelligent hardware, we are now ahead of the mass production of the front. In addition to financing, the platform will experience more incubation of the project. For mature products, the late stationed Jingdong e-commerce platform is a matter of course.

Beijing Times: Regulators believe that crowdfunding should be a pure platform, how do you control the risk of the platform?

Jin Lin: Jingdong crowdfunding is a pure platform. Jingdong will control the platform risk from three perspectives: one is the pre-rigorous review and assessment to examine whether the project sponsor has sufficient financial strength, technical strength, etc. At the time of intervention, Jingdong will choose to enter the relatively mature product development Second, after the successful fund-raising, Jingdong will follow up in the middle of the project to verify the actual progress of the project; Third, strictly control the lending rhythm. When the project is successful, Jingdong will allocate funds first 70% of the funds to the fund-raiser, until the project is finally completed, investors get the return, the platform and then the remaining 30% of the funds returned to the fund-raising.

In addition, Jingdong Finance also added a favorable rating mechanism. During the implementation of the project, whether the investor is satisfied with the transparency of the project and whether the product finally obtained is as good as the expected commitment can be given by the sponsor of the project, Evaluation or negative feedback, increasing the transparency of information between fundraisers and investors.

However, there is always a risk of crowdfunding investment. The platform can only reduce the risk to a relatively reasonable range and can not completely eliminate the risk. Investors should have a clear understanding of this.

Beijing Times: how to charge the project sponsor, how to control the risk of funds on the platform?

Jin Lin: The funds raised by the project are placed in escrow accounts of online banking wallets. The online banking wallets have very standardized internal control procedures. We can not arbitrarily use the money and we do not incur any costs. In terms of profitability, the platform will charge the project owner 3% service fee in order to provide continuous service, but this fee is much lower than the 5% level of foreign counterparts.

Beijing Times: Jingdong crowdfunding is now focused on product crowdfunding, the future is not considering whether to get involved in crowdfunding?

Jin Lin: Crowdfunding as an emerging business has also been developing, including regulation. In fact, the regulatory environment is also changing, and the possibility of future crowdfunding is not to be ruled out. We will be based on their own advantages, down-to-earth product crowdfunding well. The risk of product crowdfunding is much smaller than that of equity crowdfunding, so the intensity of regulation between the two parties is not the same. Based on these points, we have also done a good job in optimizing and troubleshooting the process of project mobilization. We hope this process can be better protected Support people's rights to the project.

Beijing Times reporter Ma Wenting