Crowdsourcing mode changes traditional industry

Summary: Everyone express light to start again founder: She Qin Venture Place: Chengdu Venture Time: May 2011 Company Name: Sichuan Creative Materials Technology Co., Ltd. business model: to build the same city Express package platform financing situation: recently announced the acquisition from Tencent and high
Everyone express their light and start again

Founder: She Qin

Venture Place: Chengdu

Start-up Time: May 2011

Company Name: Sichuan Creative Materials Technology Co., Ltd.

Business model: To build the same city express crowdsourcing platform

Financing: Recently announced the acquisition of Tencent and Gao capital of the 15 million dollar a round of financing

Nearly a year, everyone express has been in the forefront.

First, because of the point to point of the sharing model "one night Red", and then many local postal departments to stop. In everyone express almost out of sight, founder She Qin first time to the south all reporters said: "Recently completed from Tencent and Gao capital of the 15 million dollar a round of financing, and the end of the month before the completion of a + round of financing, B-round financing is also basically finalized." ”

The "last kilometer" around the delivery service is becoming the Red Sea, where entrepreneurs covet and attract countless capital. In this regard, She Qin that: "crowdsourcing mode because it avoids the largest distribution cost more imaginative space, but integrity of the system is still the key." ”

Abandon join to change straight camp

Direct marketing model more suitable for emerging models and Internet enterprises

Founder She Qin Almost rarely appeared in the media for nearly half a year. This half year he and everyone express in the search for a more secure "live", rather than the "share economy" of the crowdsourcing model has been in the domestic market test water. Although everyone express is a native original idea, but with foreign red U-ber and a IRBNB and other models.

This kind of sharing of the crowdsourcing model to try to localize the entry point, but also to constantly test the water has the rules or benefits of the bottom line, but also to cultivate a new user market and user habits. In the words of She Qin said: "This half year in fact constantly doing adjustment." But the crowdsourcing model is certainly the future trend, this is beyond doubt. ”

For this new business model, She Qin "Retreat", the franchise model into a direct mode. "In order to quickly promote the market, once adopted the mode of joining, franchisee up to more than 100 times, all over the country." "But She Qin found that for this new type of crowdsourcing mode, joining mode is very difficult to maintain its consistency, market demand and response will be much slower."

She Qin to the south of the reporter analysis: "Do the Internet enterprise pursuit of consistency, and some local franchisee differences are too large, the practice is not very consistent, more difficult to control; The Internet is not regional, the regulation of different regional policies in fact let this mode of joining is very embarrassing. ”

"The main purpose of the Internet is to precipitate customers, not too pursue profits, the traditional industry is the pursuit of efficiency, from this point is also a conflict." She Qin.

So, She Qin began to adjust the strategy, hoping to find a suitable for the Internet business play. Back to the former dispersed in all over the franchisee, all changed to direct mode. At present, everyone express the market focus on the north of Guangzhou, Hangzhou, Chengdu and other front-line cities and quasi-front-line cities. "This will make it easier to improve service quality and user experience, and to manage better." "She Qin said.

Everyone express at the same time began to focus on product optimization, to seek more detailed market and demand for further test water.

Meal Delivery: "Light" into the control costs

The key to delivery service is to reduce the cost of crowdsourcing mode has a natural advantage

Once faced with some local departments to stop and the public opinion of the query, She Qin once wanted to change the name of everyone Express, will be "express" desalination. She Qin said: "In fact, we do not want to do express, but more focused on including flowers, cakes equivalent City distribution and purchasing services." ”

Recently everyone express began to launch a PP "meal delivery." Including fresh electricity dealers, takeout o 2O and other fields are either deep or shallow to participate in the "last kilometer" of the battle. Crowdsourcing mode as the characteristics of everyone express involved in this piece of the Red Sea, for what kind of consideration?

She Qin told South all reporters: "We usually do flowers and cakes distribution, some hotels have such cooperation demand, through data analysis found that the market is indeed big enough." So began to cut into the city's short distance catering distribution business. ”

In fact, startups in the field of 2O, including takeout, have recently received funding. For example, "Hungry" take the road of light mode, to the order flow platform to outsmart the market single quantity; "Point Me", "line Line 0" is deeply in the distribution link Select heavy mode. In this regard, She Qin that the heavy mode including the distribution of the cost of overweight, leading to the war of burning money, and crowdsourcing mode or more imaginative space.

It is based on this model, She Qin told the South reporters: "This does not need to be too much capital of the model is actually very attractive to investors." We have approached too many investors, recently completed a round of financing, in fact, the second round of financing is basically the end of the stage. ”

The system of trust is a bulwark

Domestic share of economic entrepreneurs bogey quick success, precipitation down research integrity system more reliable

In addition to the market "to keep into", the product "subdivision landing", this half-year She Qin has been in the credit system. In fact, the sharing model in the domestic landing the most criticized is also the integrity of the domestic system is not perfect.

In She Qin's view, the current domestic share of economic entrepreneurs rarely "advance" consideration of the integrity system, but only when the problem arises to make up for the integrity of the system. Everyone express such a product is not difficult to build, the key is that the credibility of the system to expend energy and time, the need for data precipitation, but it is also the most important link. "If the integrity system is established, the policy is not difficult," he told reporters at the south. ”

To this, everyone express from three aspects of the establishment of the credit system. One is personal financial credit, for example, ID card, credit card, loan situation and so on; the second is to use nearly a year to settle the millions of users to build credit system management, to determine the online transaction credit situation; third, business transaction credit, such as whether the free courier delivery on time, each customer evaluation is the accumulation of credit. These determine what kind of orders the distributor can take, whether they have the right to receive orders, or even make some different discounts.

In addition, to ensure that the whole process of visualization, delivery, pick-up and other aspects of the photo, can also track the location of the distribution, so that customers understand the transport status of Express. Again, the commodity insured, the platform will freeze the free courier bank card in the corresponding commodity value of the money, only after the customer received the goods this part of the funds will thaw. When the free courier delivery to the goods, the customer and free courier information will be shielded from each other, both sides of the information will be protected.

She Qin that the integrity of the system is still the core of all express delivery barriers. "Crowdsourcing is a pattern that takes enough time to lay the groundwork," he said. If the integrity system has not been established, the most is as a platform for information dissemination, without a substantial guarantee. ”

Rumors

Gao Capital Partner Gao Xiang

Crowdsourcing mode changes traditional industry

We have been interested in the area of the Internet to transform traditional industries. Last year in the media learned that everyone express mode, in fact, many practices and our ideas are closer, such as the use of crowdsourcing way to solve some of the traditional industry problems, and from the general public package mode of efficiency than the company's model to be better, as to say that ultimately can in China really run up, This depends on the operation of the company and the development of the industry, from the general direction is the opportunity.

Recently we are optimistic about the "last kilometer", in fact, we all see the life Service market, we use different methods to solve these problems, eventually we will find a different point of entry, and now most of them are still groping. Everyone express belongs to light mode. But in terms of the herd package platform, the credit system is very heavy. The establishment of the credit system is certainly the most important point of the platform, if you can set up this piece, so that the free courier and the platform more efficient to match, to serve, then the value of the brand will be particularly big.