[CSDN Mobile Developer Club] Mobile development path of operational promotion

With the increasingly fierce competition in mobile Internet, the importance of operation promotion in the path of mobile development is becoming more and more obvious. In the early days of a good application with excellent product performance and the first advantage of the rapid access to the leading position and a large number of users, this situation has become increasingly less.

August 5, the CSDN Mobile Developers Club hosted the theme "Mobile application Operation Promotion" of the sharing event, invited to the Alliance Vice President Jiang First, the air network iphone game leader to share the mobile operation experience, in the subsequent interactive link, two lecturers and the street operations Director Recreation, the Liu Jingyan, Mobile TV Operating director Yin Zhengmin, Dolphin Browser business director Leeson, Caixin Network business development and marketing Director Jiangjuan, a letter of interactive operations director Changhao, Friends of the Alliance founder Lanci will be face-to-face with the members of the mobile operation of the problems and experience.

Efficiency is the core of operational work

Alliance vice President Jiang Wenyi in Sohu Technology Product Center is responsible for Sohu social network products white Social mobile version of the operation, the content of the speech is not only the thousands of of Friends of the Alliance platform for the application of data analysis to do the basis, but also for many years operation of the summary. Jiang Wenyi that the operation is efficient to meet user needs of the product to the user and occupy the market process, the core of operations is efficiency.

Jiang Wenyi Vice President of Alliance

Jiang said that the product operation is divided into three levels-product operations, user operations and channel operations. Operation is not a separate link on the development path, it should converge in the product flow. His relationship with human analogy technology, product and operation: The technology is the skeleton, determines its height, the product is the muscle, determines its strength, the operation is the blood, determines its vigor. Three are indispensable, different stages have different points.

Many people think that the mobile era, product operation is fast and not broken. Kang You One does not agree: the product in the start-up, growth and development period of operation strategy are biased, only in the product into a long term to fast, the start-up period is more important is clear demand and breakthrough point, the development period is focused and not make mistakes. Mastering the rhythm is the guiding principle of operational work.

According to the data from the Alliance's mobile Development Report, he shows that the mobile Internet is developing more rapidly, from October 2010 to April 2011, the top 100 apps on the AU platform increased by nearly 6 times times and the user grew 4 times times. At the same time, the platform renewal and differentiation intensifies, mobile application operation work faces more challenge.

Jiang recommends that operators focus on efficiency and speed in the product operations layer, and are good at using data discovery trends to extensively try grayscale testing, fast trial and error, and A/b small flow test. On the basis of product stability, through the Novice guide, increase the exit threshold, constantly update products and functions and add freshness and other means to increase user loyalty. Operators to grasp the quantity and quality of diversified channels, for the most important distribution channels-application stores, to do 1. Timely update. 2. Classification, description, screenshots and other details require the intention. 3 to study the ranking of different stores, search rules. 4 Study the Development Law of Top100 application.

Practice and lessons of product promotion in App Store

There are endless stories of mobile wealth creation, it is easy to make blood boil, it seems that they can create the next "Angry Birds", the air network loudly said that they had thought in 09, and also the actual team to do a few products, the results of the dismal sales, the most important lesson is: App Store this market is not as long as the product released up, you can enter the bucket gold, so the use of promotional means is necessary. Some of the highlights of the speech will be summarized as follows:

Air network iphone game leader

Preparation before publishing: 1 The importance of names and icons cannot be overemphasized. 2 screenshots and instructions to do a comprehensive preparation before the line, to avoid grammatical errors, screenshots to the best side of the game present, the best people at a glance to know how to play the game, each update, will be screenshots and instructions with the Times. 3) Preheat before release (preview, photo + video). 4 when the product is online to spread the message out (Pr,bbs,twitter,facebook, etc.), the release of low prices, because at this time to fight for the list is the most critical. 5 update will also be handled according to this.

About the free policy: 1 no reason free. 2. If you recommend a bit, never free. 3 to be effective at the end of the highest point, not just one day. 4 Free promotion of the same type of products only use, or 1 generation free 2 generation. 5 Free list Competition is also very intense, unless it is a boutique, or want to be high to rely on external forces.

About the official recommendation: 1 every week at least one of the products developed by the Chinese recommended. 2) better than any advertising promotion. 3 Good products have the opportunity. 4 The validity period is only one week. 5) The better the front position effect. 6 If the price is more than 0.99, it should be reduced to the list.

Summarize how to do iOS application operations: 1 tracking TOP100 changes. 2 before the product on line carefully prepared, name, screenshots, instructions are made attentively. 3 before the release of the product began to promote. 4 after the on-line, use all means lively users know the product on-line message, the effective use of promotional code. 5 PR, advertising must be large area shot. 5 use Lita version and price adjustment. 6 know how to give up. 7 The App Store is constantly changing and the operation strategy is to keep up. 8 The most important point, a good product will speak for itself.

Interactive, face-to-face communication operational challenges

From the creative, product design to development and operation, the current CSDN Mobile Club along the development path of mobile applications has successfully 4 activities, please continue to focus on our later series.

(Responsible editor: admin)