Ctrip and other Internet enterprises set up network joint Marketing Alliance

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Tencent Science and technology news April 1, recently, Ctrip Travel network combined Easy Car Network, shop No. 1th, Oriental Wealth, HC NET, home, cherish the network and easy to live in China and other well-known Internet enterprises jointly established UMA (China Internet Joint Marketing Alliance). Ctrip Travel Network CEO fan as the first rotating president, Crystal Crown technology to undertake day-to-day operations.

Uma aims to rely on innovative technology to build a joint marketing platform to expand more and more efficient network marketing channels, to build China's internet industry has a brand influence of High-quality audience alliance. Uma realizes the exchange of resources among Internet enterprises and provides a comprehensive digital solution to assist in the management of the delivery effect, and expands the Internet enterprise from single advertising resources to the new resources by exchanging advertising bits. Its joint marketing model and high standards of access will help the Internet companies to enhance their brand influence and increase the quality of new users through affiliate websites.

Uma a series of scientific and technological innovation for advertising position Exchange and accurate delivery provides a sound technical support. Its first ASBI (advertising brand Communication effect index) can effectively measure the value of each advertisement, so that the exchange can be more fair and effective; its user-directed indication technology can also display ads to the target audiences that best meet their expectations through a variety of positioning modes, so that they can accurately obtain relevant information, To achieve the most effective advertising resources output.

Ctrip said that it has completed the development of technology platform, the establishment of the operating environment, the founding members of the advertising has been on the Ctrip line, while Ctrip's ads in the corresponding founding members of the Network page on the show. After the formal commercial, with the help of resources, combined power, will work together to enhance the influence of Uma in China's internet industry, leading the development of China's Internet joint marketing, and jointly build China's internet industry's most influential brand of High-quality audience Alliance.