March 11, Ctrip announced to enroll in Ctrip outbound tour users to provide free unlimited flow of WiFi services outside the world, the scope of services will cover more than 100 countries and regions of destination. It is expected that nearly millions of outbound travellers will receive free wireless Internet access every year. Ctrip said that he became "China and the world's first international tourism free WiFi Service tourism enterprises."
All in the name of Ctrip outbound team tour, half self-help and other products, will provide a full range of free WiFi services. After this year's pilot, currently Ctrip free WiFi services have covered most of the outbound destinations, including Hong Kong, Macao, South Korea, Japan, Australia, the United States, Southeast Asia and most of Europe and other countries, and will cover the full Ctrip outbound travel involved in the global destination countries and regions. At the starting place, outbound travellers from Shanghai, Beijing, Guangdong, Zhejiang and Jiangsu will receive the first batch of free WiFi services.
At present, Ctrip travel related to the name of the tourism product, has begun to add "free WiFi" coverage of the logo. Tourists booking such products, Ctrip dedicated to the procurement of wireless WiFi equipment by the leader to carry, in accordance with each of the 5 per person with a set for guests in the outbound travel in the waiting time, ride the moving process and other occasions to use.
Ctrip estimates that tourists rent WiFi equipment on their own, with an average cost of 50-70 yuan per day. Ctrip's upfront investment in free WiFi equipment and services will be over 10 million yuan. Ctrip stressed that this will be as a value-added services to provide users with free, related costs borne by Ctrip, will not lead to increased tourism prices.
In outbound travel, the mobile phone international roaming data flow price far exceed the domestic, especially can not meet the high-frequency micro-letter and so on, and even appeared in the outbound brush micro-letter generated thousands of yuan "sky-high traffic fees."
Ctrip data shows that its travel app downloads are over 100 million, hotel bookings for 35%, airline tickets accounted for more than 20%, train tickets, tickets and car rental products app booking up to 50%.
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