Ctrip announces strategic investment in the same process Network Technology Co., Ltd.

Summary: Rumors have become reality. Ctrip announced today that its strategic investment in the same process Network Technology Co., Ltd. Ctrip said that through its Shanghai Ctrip International Travel Co., Ltd. and the same path Network Technology Co., Ltd. reached the relevant investment agreement. Same journey

Rumors turned into reality. Ctrip announced today that its strategic investment in the same process Network Technology Co., Ltd. Ctrip said that through its Shanghai Ctrip International Travel Co., Ltd. and the same path Network Technology Co., Ltd. reached the relevant investment agreement. The same way Network Technology Co., Ltd., operates a ly.com-oriented web site, in China attractions ticket business has a leading position in the industry. Through this investment, Ctrip will become the second largest shareholder after the same management team. The deal was done in cash and involved more than 200 million dollars.

"We are delighted to have a strategic partnership with the same process," said Liang Jianzhang, chairman and chief executive of Ctrip. We have full confidence in the future of China's tourism market. The same journey is a leader in the field of tickets for Chinese attractions, and we will support its independent development. We are very excited about the cooperation with our team and will work together to bring greater value to the traveller and promote the healthy growth of the tourism industry. ”

"We are delighted to welcome Ctrip as our strategic investor," said Wu Zhixiang, CEO of the same journey. Ctrip is a leader in China's online and mobile travel market. This investment can strengthen the strategic cooperation between the two sides, and enable our customers and partners long-term benefits. ”

Wu Zhixiang issued the internal Mail on the investment shows: "Ctrip will be the attraction tickets to pay the current business access to the same process, and to the same way to invest more than 200 million U.S. dollars to support the same-process independent IPO." After the completion of this round of investment, the entrepreneurial team remains the largest shareholder status, the company will continue to develop independently, and in two years to restart the IPO. We in the fierce market competition to determine a clear strategic objectives, we around this goal from the attractions, peripheral travel, until the entire leisure tourism business layout, we decisively suspend domestic IPOs, rapid introduction of Tencent and other strategic investment capital strategy. We hope that all partners will change quickly according to customer change, actively embrace change, we have to completely transfer the company from Internet company to mobile internet company in a year, the client ratio must be over 50% by the end of this year. ”

"The first financial daily" in the interview learned that Ctrip and the same way to compete for online scenic spot tickets sales market share and play a price war, but now become a capital of interest binding. There is industry news that Ctrip not only this investment in the same process, it may also subscribe to the upcoming IPO of the bull's shares.

"Although the news seems surprising, there is a commercial logic." For Ctrip, as long as can meet the reduction of competitors, business synergy and financial investment benefits, then is a feasible strategy, so the investment of the same process and may invest in the cattle are in line with the above benefits, the interests of financial investment do not have to say, and the same way ticket business and the good Team tour business is the development of the relevant market for Ctrip. The most important thing is that everyone is a price war competitors, can be tied to the capital after the ' family ', so that the future vicious price war will be reduced, ctrip less competitors, Ctrip's own boss status more and more consolidated. In fact, the end result of the price war is larger enterprises, and small and medium-sized enterprises either disappear in the market, or for large enterprises ' working '. "Wei Changren, general manager of the powerhouse Consulting told reporters.

It is worth noting, however, that there are Tencent's capital injections behind the same journey and the Art Dragon, in the near future, the Arts Dragon and the same process signed the agreement, Art Dragon will be the sole responsibility for the same way to provide the mainland China area of the front desk to pay hotels and group purchase Hotel inventory, at the same time will be the exclusive responsibility for the Arts Dragon to provide attractions tickets inventory. The move was interpreted by the industry as Tencent's two major online tour operators to jointly deal with Ctrip.

But now Ctrip has become the second largest shareholder, that is, Ctrip and Tencent are the main shareholders, and the same for Tencent to participate in the injection of the arts and the same process is a ' half brother ', but the art and Ctrip is ' die knock ' each other for years ' old friends '. For the Arts dragon, ' brothers ' enterprises suddenly become the ' enemy ' Ctrip main investment enterprises, which not only makes several online tour operators of the competitive landscape has become unusually delicate, but also the art of the Dragon into embarrassment. "Wei Changren analysis.

Although Ctrip official did not respond to where the cooperation matters, but there is news that Ctrip did not give up with Baidu holding to where the capital cooperation May.