Ctrip Betting Wireless Business first single: Investment Flight Butler

Ctrip Vice President Hao May 29, confirmed to reporters that the company has officially allied with the Flight Butler, by the flight steward of the Division focused on the economic chain Hotel search Booking application of the Product Express Hotel housekeeper, to accept Ctrip strategic investment, joint venture company. Flight Butler is the first mobile phone business application, covering the entire process of air travel information Inquiry service and push service, the function covers the ticket inquiries and reservations, flight dynamic inquiries, hotel reservations, gate navigation and so on. At present, the flight Butler owns the Fast Hotel housekeeper, the high-speed train butler and even the hotel and so on a variety of applications. Flight Butler had received two rounds of 80 million U.S. dollars of financing, the amount of Ctrip investment is not known, people who know that the material is more than tens of millions of yuan, if the holding, the investment is likely to be more than 100 million yuan. According to reporters, the most close to the truth of the investment of 6 million U.S. dollars, less than 40 million yuan. According to Hao revealed that the reason for the huge stakes in the hotel housekeeper, is to be able to more perfect ctrip in the mobile Internet layout, for the traveller in the mobile scene, to provide the most convenient service experience, and the more efficient housekeeper is more concerned about the budget hotel booking, which is also conducive to ctrip more active marketing services to stay in the hotel's young customer base. This is the first investment case that Ctrip announced after the heavy betting wireless business, Orange Crystal Hotel Group Marketing director Chen thinks Ctrip this time shot, can be regarded as Liang Jianzhang New deal to mobile internet to march of substance move. Not only is Ctrip's preference for mobile apps, the first half of the year, there have been a variety of travel apps that have been invested, a mobile application that records and shares travel footprints and experiences--bread travel received a round of financing from peak investment in March, according to insiders, with an amount of 20 million yuan. April mid-April, tonight Hotel special and IDG Capital holding hand success, financing amount of about 30 million yuan. The large number of capital favored wireless travel app, so that the market valuation of the rising tide, but also raises another concern: the bubble of wireless investment. According to industry sources, there are at least more than 1000 wireless travel app, but less than 20% of the company can be profitable. "Because of similar patterns, marketing costs will rise, if not to scale, the cost is easy to control." "Whether there is a bubble depends on a clear profit model," Hao said. He points out that Ctrip is concerned with the input and output ratio of the project, and how much actual downloads and user conversion rates will be brought about by the cost of marketing. These are relatively good measures and are less likely to produce bubbles. According to its disclosure, Ctrip in the wireless business strategy is that the first will be a large amount of information on the wireless side, the process will be very concise, the most important information in the best way to show out. Second, advertising is the media nature of the company's profit model, there is indeed a bubble on the mobile phone, so Ctrip will remove advertising, comprehensive use of voice recognition and positioning services and other new technologies, to make a better user experience.