Ctrip big traffic and large accommodation ambitions layout group buy big accommodation

Absrtact: Although negotiations with where to go seems to be deadlocked, Ctrip is not quiet, while negotiating side of the investment. 15 million U.S. dollars have just been listed on the Road Cattle Tourism Network, and the 220 million dollar strategic investment with the travel network, multi-pronged unswervingly walk in

Although the negotiations with where to go seems to be deadlocked, Ctrip is not quiet, while negotiating side of the investment. 15 million U.S. dollars have just been listed on the Road Cattle Tourism Network, and the 220 million dollar strategic investment with the travel network, multi-pronged unswervingly walk in the Chairman and CEO Liang Jianzhang said the "2014 Full bloom" path.

Recently, a close to Ctrip revealed that group purchase website American Group and the public comment network also entered Ctrip's investment evaluation list, and said Liang Jianzhang has seen two of the CEO of the site, the choice is sooner or later.

For the portable, the layout of the group buying business is already in the planning.

Ctrip Big Accommodation Division CEO Sun Maohua said, group purchase will be Ctrip Hotel business in 2014 an important layout market, and will accelerate the open platform process.

Mr., senior vice president of Ctrip, said in an interview with an economic reporter in 21st century that this year Ctrip will continue to work on the hotel group buying business, but whether investment in the United States and the public comment network is not currently open news. "This year also set up a group buying division, we have to do in addition to hotel group to do restaurant or hotel around the restaurant to buy, at present we also have with the public comment on the network of cooperation, Ctrip will comment on some of the catering to sell, and reviews on some of the hotels are our resources. ”

Layout group Buy Big accommodation

China e-Commerce Research Center has a data show, from the group buying site has been closed 5,376, the rate of closure of 86%, the United States and the public comments network are after the tide of sand and survive the leader.

At the end of 2013, the United States announced the realization of profit, become the industry's first to achieve annual profit of the group buying site. And after years of development, the United States Group in the hotel group buying has become the industry's first, silk no less than the arts Dragon and Ctrip Ota, through its distribution of more than 3000 people in the country's powerful push team has completed more than 80,000 hotels in the contract.

For the portable said, since the hotel group purchase early in the plan, the United States and the public comments to enter its view is not surprising.

Wei Changren, founder of the network, said in an interview with the 21st century economic reporter that if the rumors are true, then the investment should be similar to the investment process. In its view, the group's more than 3000 people's push team has played a decisive role in its fast-moving hotel group buying business.

and Ctrip before although the team recall, but after all, the number and range is still inferior to the United States Regiment. "Ctrip could not build such a massive push team, if you carry Chengjian plans to the United States or the public comment on the network investment, one of the eyes should be a fast-growing group buying site and the future may be listed, can bring a considerable dividend ctrip; On the other hand, more resources can be coordinated to reduce their development costs. "Wei Changren said.

In its view, do buy and do scenic tickets, like the market potential is huge, development and operation investment is also a huge business. "The turnover is very high, the profit margin is very low, but must do, because Ctrip has enough cash to invest, throws some high quality project, can to this kind of high input low profit and had to do the business to produce the synergy, really is two birds of stone." ”

Mr. also said to reporters that Ctrip's investment target will be able to supplement the resources of Ctrip. And the United States, the current status of the river is just able to meet the investment needs of Ctrip.

In Wei Changren view, as the United States in the overall operation and prospects of better, the pace of listing will be faster, and Ali's investment, so Ctrip choose the United States is more likely to the group. And for the hotel business attention also makes Ctrip set up at the end of last year, a large residential division, the inn business and vacation apartment business incorporation, by Ctrip Senior Vice President Sun Maohua is always responsible for, in addition to the core hotel business, but also covers the original Pine Network Inn booking business, hotel Group purchase business and other product group purchase business marketing.

August 2013, Ctrip invested 46 million RMB holding hotel wholesalers in Shanghai Metropolis 51%, and invested HK $120 million wholly to acquire Hong Kong's largest mainland hotel reservation wholesaler Hong Kong Hua min tourism.

such as successful investment in the United States or the general public comments, the hotel business will be more resources, the successful control of the purchase channel will help it control the number of nights in hotels, will make competitors more passive. And for the recent outgoing and rival Art Dragon has to discuss cooperation, Ctrip insiders said, it is difficult to see with the art of complementary aspects, so cooperation is not possible.

May 8 just released Ctrip Travel Network as of March 31, 2014 first quarter results showed that 2014 first quarter Ctrip net operating income of 1.6 billion yuan, an increase of 36%. Accommodation booking business revenue for 657 million yuan, an increase of 46%, the booking volume of accommodation increased by 67%.

The big traffic ambition of "iron, Public and machine"

Large accommodation division has just been set up less than half a year, Ctrip will be the original ticket business and other integration into the Department of Transport.

Recently, Liang Jianzhang said that the air tickets, train tickets and long-distance bus ticket business centralized management, the newly established major traffic division dedicated to the global traveller to provide a variety of convenient and fast travel options.

In its first quarter earnings, Ctrip to air tickets for the core of the traffic ticket business revenue of 651 million yuan, an increase of 43%, the main source of growth is the ticket booking volume of 71% year-on-year growth, ticket booking business as 2014 with Cheng newspaper one of the highlights.

"Travel is sometimes not directly to the ticket, the last kilometer also need to cover." "Ctrip insiders explain the establishment of the major transport division."

Liang Jianzhang said that in 2013 China had 30 billion people travelling by car, while the number of passengers for trains and airplanes was 2 billion and 300 million, and there was a lot of room for car ticket bookings, so Ctrip would develop the layout here.

And for the layout of the train ticket, Ctrip has been doing, but unfortunately, Ctrip has been unable to obtain the Ministry of Railways authorization. "We have talked to the Ministry of Railways before, hoping that the Ministry of Railways will be able to open the background system, the backstage access to Ctrip, but there is no progress." One insider said.

At present, Ctrip's major transportation department is based on the "Iron (road) public (road) machine (ticket)" as the core layout. According to the results, 2013 Ctrip first to the fourth quarter ticket and ticket booking revenue is 457 million, 522 million, 604 million and 579 million respectively, year-on-year growth of more than 25%.

"The layout of Ctrip will continue, the future will be done with tourism-related one-stop service." "he said.