Ctrip Charybdis settled cool news price sincerity foot

As the industry's leading online travel service company, Ctrip has developed in recent years is not the wind. According to Ctrip's first-quarter earnings, although the revenue growth of 19% per cent, reached 910 million yuan, but due to the decline in gross profit margins, operating expenses rose, the company's net profits fell 28% to 169 million yuan, successive two consecutive quarters have been year-on-year decline. Among them, the total income of Ctrip 38% of the hotel booking business income is the chain down by 8%. Faced with these figures, Ctrip's managers had to take new remedial measures.

Performance decline, and to where to go to the court in court disputes, Ctrip is Charybdis. At the same time, Taobao, Beijing-east, and several major electrical intrusion, as well as the rapid development of hotel direct service, but also to make ctrip worse.

All along, with the mature customer service system, Ctrip in line tourism market share in the absolute lead. But as competitors join, Ctrip boss Price Advantage no longer, the new online tourism market has been the hotel, air tickets and other business to join the price war, cool news tourism, such as tourism information search and sharing of the main site, but also the price as the primary consideration of search rankings, and large-scale diversion of users. In order to deal with such an embarrassing situation, Ctrip recently news, will be Ctrip's hotel products to join the cool news tourism platform, and other online tourism trading site "hand-to-hand combat."

Ctrip to cool News travel price sincerity full

This time Ctrip and cool travel cooperation, is undoubtedly Ctrip is going to hold up "price card" a signal. By the performance of the decline, the impact of competitive pressure, Ctrip has finally been dragged into the price war. The reporter randomly sampled several hotels, found that Ctrip's cooperation, is indeed "full sincerity." Take Home Inn Beijing Tiantan South Store for example, through the cool news travel search results, Ctrip price of 167 yuan per night, but also enjoy 20 yuan of cash rebate, and art long network, the same way network to achieve the same level of price; and this hotel if through Ctrip official booking, the price is 175 yuan per night. And to Beijing Marriott Hotel executive Room For example, Ctrip and arts dragon Price is 2185 yuan per night, and then enjoy 10 Yuan cash rebate. Although where to live web sites such as cash rebate compared to ctrip more, but taking into account the accumulation of Ctrip's brand and customer loyalty, in the same price, but the return of similar circumstances, Ctrip still very competitive advantage.

Ctrip Big Brother cut meat to let consumers

An industry personage discloses to the reporter, Ctrip's operation model compares the tradition, the relative operating expense will be relatively high, especially the artificial customer service center, although has guaranteed the Ctrip the high-end user to be more stable, but also makes the Ctrip the operation cost to be high. This is also Ctrip has been afraid to face the price competition is a major reason. But now, under competitive pressure and external circumstances, prices are an inescapable factor. In particular, such as cool news tour such a platform, direct price as the first choice of reference factors, must be on the price before the advantages of Ctrip is a major blow. This time Ctrip and cool news cooperation, is Ctrip began to switch to price war a sign.

Although Ctrip is still facing some development dilemma, but a huge customer resources, good customer service has been Ctrip's "killer." And the cool News Travel network cooperation, into Low-cost battlefield, if successful, will make Ctrip a step, will also be to go where the network and other similar online tourism marketing platform A huge blow, I believe that the new round of online tourism industry price war is not far away.