Absrtact: Recently, the reporter learned that in the early June Ctrip launched Ctrip student Travel client, the client officially launched a booking student train ticket function, this is the first in addition to 12306 on the mobile end of the online student train ticket function OTA. At the same time, through Ctrip student travel customers
Recently, the reporter learned that in the early June Ctrip launched the "Ctrip student Travel" client, the client officially launched a booking student train ticket function, which is in addition to 12306 outside the first on the mobile end of the online student train ticket function OTA. At the same time, through the "Ctrip Student Travel" client, Ctrip will create a truly suitable for students to use a one-stop travel booking service client.
Reporter use found that users enter the "Ctrip Student Travel" Client "train ticket" channel, directly can choose "Student Ticket" entrance for inquiries and purchase, booking process is very convenient.
Ctrip has found that 91% of college students travel at least once a year. While。 Although the consumption structure of college students is simple, the consumption concept is advanced, but the economy is not independent, travel consumption ability is limited, so college students prefer small, small budget "micro" group travel. Their annual travel costs are concentrated in more than 2000 yuan, the proportion of the train is also high, the sensitivity of the hotel price is higher, more inclined to price of 100-200 yuan/night economic convenience hotel, the interest of various kinds of shopping information is low. The free line is nearly 60% of college students favorite way to travel, nearly 40% like half a free line.
In addition, 54% of college students will travel time choice in summer and winter vacation, so not only to avoid the official holiday travel peak, but also have enough time to try long-distance travel.
According to the relevant director of Ctrip, "Ctrip Student Travel" The introduction of the client for the majority of students to bring more favorable travel products, in addition to school surrounding hotels, youth hostels, student price tickets, the launch of the summer student train ticket booking, designed to provide students with more complete and convenient product booking.
However, ctrip related personnel also said that student ticket booking has strict rules. According to the relevant regulations, student ticket travel time is limited to the annual summer vacation June 1 to September 30, winter vacation December 1 to March 31. The number of trips per year is limited to four one-way, the number of unused times of the year can not be used for the next year, and can only be within the concessionary travel range, and the concessionary bus interval is limited to the family to the institution (internship place) between the purchase of student tickets.