Ctrip Comprehensive Exchange Standard: The mobile Internet as two times to start

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Newspaper reporter He Jun

June 14, Ctrip again push "thumb + cement" business strategy, officially released new brand logo and advertising language. New logo emphasis on mobile Internet innovation, a new version of the wireless application of advertising language "Ctrip in hand, said go on" is concentrated Ctrip in the mobile internet goal. In addition, Ctrip also released 4.5 new version of wireless applications, and will be "Ctrip Wireless" renamed "Ctrip Travel", new hotel group buy, tickets returned to the function, and made a lot of intelligent improvement.

Ctrip's "thumb + Cement" strategy was released in April this year to further focus resources on the wireless sector.

Ctrip Senior Vice President Mr. said: "Mobile internet is ctrip two times the fulcrum of entrepreneurship, carrying threading logo and the new wireless application of the advertising language is the full performance of two entrepreneurial connotation." First of all, in the wireless field, Ctrip will give full play to mobile internet start-up company's kinetic energy and vitality, all aspects of indicators to maintain high demand and high growth. At the same time, Ctrip will be a variety of resources focused on the cause of wireless, perfect one-stop service, so that products rich, the best price, experience the most. ”

Ctrip provides the data shows that the current Ctrip travel applications accumulated more than 30 million downloads, wireless channel hotel reservations more than 15%, ticket booking volume of more than 10%, in the industry in a leading position.

"The basic purpose of the travel service is how to meet the customer's travel booking in the best way, and will not differentiate between online and offline services, only travel services, wireless is the most important battlefield." Wireless applications can combine Ctrip online technology innovation and line of lean service advantages. Ctrip Wireless Division CEO Hao said.

Liang Jianzhang, CEO of Ctrip, said that the wide application of mobile internet has brought new growth to the Chinese travel market. Ctrip will be able to successfully overcome industry challenges and continue to lead the wireless field.