Ctrip: Concerned about air quality tourism protection, the introduction of haze risk

China's haze has become an important factor affecting the quality of life and travel experience. March 18, China's leading online tourism company Ctrip announced the exclusive cooperation with Ping An insurance, launched the "Haze Insurance" travel insurance products. If the air quality index of the tourist destination reaches the payment standard, the tourist will be compensated accordingly.

This is the first domestic tourism market focus on air quality tourism security services. Of course, the risk of such a high-risk species can not be separated from a series of constraints: 1. "Haze risk" is not available for all products. Ctrip regulations from March 18 onwards, the national departure of tourists on the Ctrip on the 3-7-day team tour, free travel and other tourism products, you can choose "haze risk", including Qingming Festival, 51 holidays can also be protected. 2. There is also an accurate description of the time and duration of haze. In the period of insurance, if the tourist arrived in the destination city of fog and haze attack, and reached the agreed air quality standards and stay for not less than 2 days, will be compensated by the insurance company. 3. Pay the standard and price. The insurance price 10~15 yuan/share, the compensation standard of 50 yuan per day, according to the number of days to meet the standard of compensation to be compensated by the daily allowance, domestic travel not more than 7 days the highest can be compensated 350 yuan. Tourist claims can be based on identity cards, claims application form, as well as travel itinerary, such as a copy can be.

The first destinations of the "haze risk" include 6 famous tourist cities: Beijing, Xian, Harbin, Chengdu, Guangzhou and Shanghai. The second batch of destination cities and related products are also in preparation. The criteria for choosing a destination are first and foremost tourist cities, according to Ctrip travel product booking data show that the six cities throughout the year the number of tourists is very large, and second, to see air pollution. Ctrip also announced the "Destination City Haze Pay index", different destinations of the air quality index is different, such as Xi ' an, Beijing and other places Air index cumulative two days more than 200 can be compensated, Harbin, Chengdu Air Index Compensation standard is 150, Guangzhou, Shanghai Air Index compensation standard is 100. In Shanghai, Beijing, for example, in the nearly one months from February 16 to March 17, the Shanghai Air Quality Index of more than 100 days of 13 days, the Beijing Air index of more than 200 to 9 days, some cities last year even reached 400, 500 of the value of the bomb. Combined with this data, Ctrip tourism "haze risk" compensation standards relatively loose.

Of course, there is no denying that there is a PR component in it, but online tourism companies pay attention to insurance, and the introduction of a series of security, the overall tourism environment, also has a positive role in the maintenance. In recent years, with the development of casual tourism, because of natural disasters, man-made disasters and other comprehensive reasons, tourism security, tourism insurance return to People's vision, which is obviously a kind of progress.