Ctrip into the largest ticket agent platform

Absrtact: In exchange for more traffic at all costs is the focus of online tourism enterprises. Beijing newspaper reporter learned yesterday, Ctrip Travel Network with the global 70 Low-cost aviation cooperation, become the largest Low-cost air ticket agent platform. A profit-making yell is an online tour enterprise

In exchange for more traffic at all costs is the focus of online tourism enterprises. Beijing newspaper reporter learned yesterday, Ctrip Travel Network with the global 70 Low-cost aviation cooperation, become the largest Low-cost air ticket agent platform. Profit-making yell is the recent development of online tourism companies, compared to short-term benefits, even if the loss is to increase the flow at all costs.

Beijing Business News reporter Login Ctrip station, Asia Airlines, Spring Airlines, Czech star Airlines and other global 70 Low-cost airlines have all entered Ctrip platform, these low-cost airlines routes cover most of Southeast Asia, as well as Europe and the Americas a number of major navigation points.

Cheap airlines refer to airlines that have long offered cheap fares by cancelling some of the traditional air passenger services and controlling operating costs less than the average airline. From Beijing to Kuala Lumpur, for example, the Low-cost airlines in Asia to provide "ticket tax + insurance + ticket" only 940 yuan, the traditional airlines, the same route of Eastern airlines need 2545 yuan. However, the price of cheap airline ticket usually does not include "checked baggage", "Machine catering" and other ancillary services, guests will need to pay additional fees if they want to enjoy these services.

For the reason why the signing of Low-cost Airlines on such a large scale, Ctrip related officials said, and low-cost cooperation is mainly for the vast number of consumers to provide competitive products.

The momentum of cheap air travel in Asia and the background of frequent cuts in airline agency fees by traditional large airlines have also contributed to the cooperation of Low-cost airlines and online tourism companies. Beijing Commercial News reporter learned that, June 24, Air China to various ticketing agency company issued a notice: July 1 will be the sale of domestic passenger ticket agency fees from 3% to 2%. More traditional large carriers, including China Southern Airlines and China Eastern Airlines, are likely to follow up on Air China.

An online travel business operator, who declined to be named, said the traditional big airlines lowered their agency fees and squeezed the profit margins on airline tickets that had been on the margins, forcing them to try to work with more low-cost airlines.

Cheap airlines also need large online tourism companies to distribute air tickets, the Aviation Resources Network editor Liuzhenguan said, in order to reduce costs and avoid high fees and charges, Low-cost Airlines in the past sales channels are based on direct marketing channels combined with its travel agency outlets for sales. But the travel agency Network Flow is limited, the distribution ability is poor, the cheap aviation consumer crowd many for the exit free travel traveling, this part of consumers concentrates in the first-tier city, the online consumption degree is high. At the same time, because the brand effect is weaker than the traditional airlines, the new market of cheap air direct effect is not ideal, various reasons lead to Low-cost aviation began to test water distribution channels.

Although the fees charged from Low-cost Airlines, Ctrip is not willing to disclose, but the industry said that the current cost of Low-cost airlines will be slightly higher than the traditional airlines. Traditional airlines frequently cut the agency fees, will certainly impact on the part of the air ticket distribution business of small and medium-sized online tourism enterprises. However, for large online tourism companies, the impact of the reduction of agency fees is not big.

The industry insiders said that the large-scale online tourism companies to air ticket agency fees are gradually reduced, through business integration, the introduction of the Machine wine package, free transfer machine, such as a series of products, and air ticket business income output to complement. However, in any case, Low-cost Airlines for the current online tourism companies, can develop a high degree. Predictably, there will be a large number of online tour companies in the future to follow up on this business, and cheap air may become the new favorite for future ticket agents.