Ctrip is accelerating the transformation of "Internet"

Liang Jianzhang as the CEO of Ctrip is accelerating the transformation of "Internet", yesterday Ctrip announced with the flight Butler to reach strategic cooperation, the flight steward split its focus on economic chain Hotel search Book application products-Fast hotel housekeeper, accept Ctrip Travel Network Strategic investment, joint formation of joint ventures.

Although Ctrip did not disclose the price of shares, but there is news that Ctrip invested 6 million of dollars to get a quick hotel housekeeper about One-third of the shares, the latter total valuation of nearly 20 million U.S. dollars.

Continue to invest in the mobile sector

For this cooperation, Ctrip said, through a stake in the Fast hotel housekeeper, can be more perfect in the mobile Internet layout. As the main focus of the shortcut Butler is the budget hotel reservation, which also helps to increase the company's customer base.

It is understood that the current fast hotel housekeeper team has moved to Shanghai, the two sides will be in resources, business, users and other aspects of a full docking. Yesterday, Ctrip CEO Liang Jianzhang said, with the hotel Butler's cooperation is only a beginning, the company will continue to work with the tourism industry excellent entrepreneurial team to cooperate.

Ctrip announced this year's strategic plan, on the one hand, the continuous follow-up price competition, another focus is to increase the input in the wireless sector. Ctrip said, to this end, set up a special investment company, this year's investment direction, including the leisure market-related tourism services enterprises, with the company's business complementary new mode of innovation companies and Asia and the world's tourism enterprises. At the same time continue to invest in the mobile sector to ensure that more market share.

Mobile Ota "alongside the tree"

It is understood that the current market similar to the Fast Hotel butler such mobile OTA (online tour operators) and a number of revenue sources and the same as traditional Ota, the charge of the Commission of each order.

Although the Hotel butler in the industry has a certain reputation, but in the face of Ctrip, art and other traditional Ota gradually invaded, the company's future development is not optimistic. The acquisition of Ctrip investment is also described as "alongside on the tree."

In fact, the Fast Hotel Butler is the hotel on its platform direct sales, which is different from Ctrip and other traditional OTA agent marketing model. There is analysis that the traditional OTA has to exert a mobile wireless market, Art Dragon has also invested in similar companies, Ctrip want to intensify strategic layout to prevent the emergence of business short board.