Ctrip is here! will be online "local fun" to seize the destination city

When we all think destination travel is OTA, platform outside the battlefield has not yet divided the battle, the strong player Ctrip announced today, officially in the new version of the app and website "Local play" section, providing more than 300 destinations worldwide products and services, covering tourism, transportation, performance tickets, WiFi communications, food , outdoor and other 18 large categories, complete one-stop service closed-loop.

It is reported that Ctrip in the "local fun" to invest 200 million yuan, from the second half of 2014 since the launch of the project, "local play" has covered more than 100 cities, more than 50 countries more than 200 cities, including Hong Kong, Phuket, Bangkok, Tokyo, Paris, New York and other popular tourist cities at home

At the end of 2014, Ctrip had put the words will take out 10亿来 dozen price war, at the loss also want to further expand market share, and the recent acquisition of British cheap Air ticket inquiry website Travelfusion, now launched "Local play", so it seems, Even the brutal such as price war can not block Ctrip internationalization and the first to seize the pace of the destination market.

Besides, destination travel, it is a hot spot in the 2014, will also be one of the most high-profile areas of the 2015-last year, the number of outbound visitors exceeded 100 million visitors, overseas consumption as high as more than 150 billion U.S. dollars, while the free travel of outbound travel accounted for 77%, tourists 60% of the consumption are spent on the destination, Visible destination Market positive. At present, there are many focus on destination products and services, such as my interest, focus on the European and American market Road line, play, sea play, Amoy on the road, there are love travel, focus on the Taiwan market of large fish self-help tours, seven continents, the provision of destination features products of the passenger road and focus on the European market, such as tourists, and carry Ctrip, Presumably will also cause a very small impact on them.