Ctrip Low price marketing by Art Dragon Sniper proposal was approved by the terms of the Overlord

"It time weekly" reporter/Ding (from Shanghai) in the encounter Greentree break up, East Airlines against Water, Alipay kill, Art Dragon after large-scale invasion, as once the industry boss, Ctrip has now entered the cramped in Ctrip started "double Low price guarantee, 3 times times pay commitment",　　Jumped out of the 10-year non-profit circle of the art Dragon Travel Network for the first time high-profile. March 16, Yi Long Travel network in Beijing said publicly that in its online booking and stay in the hotel's consumer commitment, as long as the price is higher than Ctrip, Art Dragon will take the initiative in accordance with the principle of 3 times times the difference in cash return. Before March 10, Ctrip has just announced its low price guarantee: Today, consumers through the online booking in China hotels, Ctrip to ensure the lowest price.　　Also in the network booking conditions, Ctrip to ensure that the market in China's lowest hotel prices, or pay 3 times times the cash difference. The industry's evaluation of Ctrip initiative, its intention to enhance the hotel booking business price competitiveness, it is possible to further control the hotel terminal resources, and to further enhance its industry leading position.　　But always low-key competitors this time to get faster, beyond the imagination of Ctrip.　　Yi-tat Ctrip's payment terms are, if consumers find any other site of the hotel price lower than their own, need to be successful in other sites to book and submit evidence on Ctrip; at the same time, the consumer also needs to be successful in Ctrip booking, Ctrip can be implemented to pay 3 times times the difference. "Art Dragon NET supports to the consumer's low price pledge, but does not agree this to leave the trouble to the consumer, brings the chaos to the hotel practice." "Art Dragon Travel network CEO Cui told the IT times," the words clearly mean, "from today, as long as consumers in the art long net booking hotels, found that there is a lower price, do not need to do anything, we will immediately carry out 3 times times the cash return of the difference."　　"The promises made by the arts Dragon include, proactively troubleshoot and publish prices above Ctrip Hotel list and spreads, for online successful booking merged into these hotel consumers, and even announced the form of cash return and the time limit-" 5 business days after checkout ", directly back to the customer in the" Cash Account "opened by the Art Dragon. To this, Ctrip related personage pointed out, art Dragon realizes "quick compensation", is because the hotel price of Ctrip is true and reliable, can make comparison. Ctrip is compared with all the travel sites, and the online price is not only chaotic, many prices are not real, often a temporary increase in the situation, so Ctrip's pay for the customer to provide a small amount of evidence, according to the process to pay. At the same time, other people in the industry hinted that the art of the dragon can not actually do with all the site comparison, and realize fast pay, so had to take Ctrip said things.　　He believes that the art Dragon and Ctrip commitment in nature is not very different, unless the former will extend the scope of comparison to all sites. The art dragon to carry a challenge to Ctrip may be able to get the answer from its March 4 earnings. On that day, the Arts Dragon released 2009 earnings, the fiscal year recorded a net profit of 19.9 million yuan, which officially jumped out of the 10-year unprofitable circle, ushered inThe first full profit fiscal year. But in Ctrip's view, the Art of the Dragon is not a can be head-up competition.　　Ctrip's 2009-year earnings show that it has a net profit of 687 million yuan a year.　　For the art of Dragon practices, Ctrip said not willing to fight, hoping to continue to focus on cost-effective services. Coerce Cooperation hotel two tickets booking site to kill each other in favor of the hotel, but recently a hot circulated on the internet post-"Implosion:" from 2010 Ctrip letter door to see the price of Ctrip hotel is high or low?　　"Show that Ctrip is suspected to coerce the hotel to unify the price, do not allow other agencies to provide the same hotel price less than Ctrip. The post provides a Ctrip travel network in March 8 drafted to cooperate in the hotel's proposal, Ctrip said in a series of "scheduled hotel customer satisfaction survey", Ctrip found that the most likely to cause customer complaints is "hotel price system chaos upside down phenomenon."　　such as the Sanya market, some travel agencies and Web sites for a long time on the internet randomly announced prices, through malicious price competition to attract customers. And these "malicious competition" let Ctrip deeply dissatisfied. Ctrip said: "I will launch a new low price commitment from March 10, so it is intolerable to the price system."　　So Ctrip attitude strongly to the cooperation Hotel said: Be sure to March 10 before the upside down prices from the site down. "March 10 onwards, such as these upside down prices still exist online, if our guests have reason to complain (can be placed order), Ctrip will or ask the hotel to pay 3 times times the difference part, or at the end of the Ctrip to sell hotel products at low prices." If the first two means are invalid, Ctrip will retain the right to temporarily terminate cooperation with the hotel.　　Finally, Ctrip also named in the proposal, such as green Mango, the same process, such as 24 of the list of websites they think are not standardized.　　Ctrip to the "It times" response, they did communicate with the hotel, the purpose is to provide the price of Ctrip is not higher than other similar channels, which is to ensure that the interests of the guests a way. According to Ctrip's earnings report on February 3, Ctrip's net revenue for 2009 was RMB 2 billion, with revenue from the hotel reservation operating at RMB 956 million, which accounted for 45% per cent of the total revenue in Ctrip 2009. This shows that hotel booking business is a major source of profit for travel websites.　　Analysts told The economist that this may explain why Ctrip is so intolerant of price inversion. Industry insiders said that Ctrip is currently the industry's largest travel site, many hotels have to do their best to meet their needs. Ctrip strength, if the relevant hotel offline, will directly affect the performance of the hotel.　　And the same time in a post on the internet, a local practitioner also said that because of the off-season, the hotel sales pressure increased, at this point, they do not want to offend the big customers such as Ctrip. In the past two years, some hotels have also begun to act, trying to provide lower than ctrip through other channelsThe price. March 2, 2009, Greentree Inn openly accused Ctrip "to monopolize the hotel profit", the two even in court; Eastern Airlines chairman Liu put forward the "Work theory": "If the airline's information does not go, it will always be a migrant workers, a passive workers, a passive beaten workers."　　"Ctrip is trying to break through the Chinese Tourism Research Institute's deputy Dean Dai, who has been paying attention to Ctrip, Ctrip model threshold is very low, but also very simple, its advantage is that it is the" first to eat crabs ", although ctrip in the field of air tickets and hotel reservations obvious advantages, but competitors have begun to eat Ctrip's market share. At present, art Dragon and Ctrip occupy 75% of the online tourism market share. October 8, 2007, Cui joined the art Dragon, the task is to achieve a reversal. He was faced with a series of challenges-a high turnover rate, low customer satisfaction, and the company's long-term losses. After more than two years of development, Cui has been in the loss of the Art Dragon 2009 to achieve a full year of 19.9 million yuan net income.　　The opposite view Ctrip, in the encounter Greentree break up, East air anti-water, Alipay kill, Art Dragon's massive invasion, it is now facing the situation is indeed no more than before. For example, after the breakup of Greentree Inn turned into the embrace of the art dragon. Last November 24, Greentree Inn and Art Dragon announced a comprehensive strategic cooperative partnership. It now appears that the cooperation of two companies has yielded tangible results.　　According to statistics, Greentree Inn in January this year through the production of the night amount (refers to one room in the hotel one night) is the same period last year (at that time with Ctrip cooperation) 3 times times. Of course, Ctrip will not be lightly. March 16, Ctrip announced that it has signed a formal agreement, the acquisition of the Han court chain hotel Group 8% and the first Brigade Jianguo Hotel Management Co., Ltd. 15% of the shares.　　The stake in the Han court, is carrying Cheng Jiru home, once again to the Budget hotel enterprises strategic investment.　　Huamei Hotel Consultant Co., Ltd. Chief knowledge management expert Chang that Ctrip and the above two hotels are upstream and downstream industry chain relationship, through the acquisition of the operation of the way can be a few side of the capital tightly bundled together, in favor of Ctrip further grasp the voice of the tourist hotel market. In addition, there are people in the industry that, with Ctrip hotel reservations, air tickets booking, tourism and business travel management of the four major businesses growing, which helps them further consolidate the advantages.