Ctrip official announced that its hotel products from where to search platform shelves

Absrtact: September 9, Ctrip officially announced that its hotel products from where to search platform for the next shelf, and accused of where to go through the registered vest agents to support their own direct sales hotel, the loss of the fairness of the tourism search platform; and soon, where to go, the official issue

September 9, Ctrip official announced that its hotel products from where to search platform for the next shelf, and accuse where to go through the registered "vest" agents to support their own direct sales hotels, the loss of the fairness of the tourism search platform; and soon afterwards, where to go the official sent a message, said because of and where the preferential activities encountered Ctrip boycott, Ningbo Citic International, Empark Grand Hotel, such as 16 five-star hotel announced will be unified from the Ctrip, alluding to Ctrip and the hotel signed the terms of overlord.

And at almost the same time, the boss of group buying industry announced with the largest budget hotel brand 7 days chain hotel headquarters to reach an exclusive cooperation agreement, seven days hotel chain in more than 90 cities, including North Canton Deep, more than 300 stores to the United States to open the book users, So, The hotel fast booking business access chain hotel brand has 7 days, pudding, Vienna, star-Cheng, etc. more than 10 chain brands.

From a simple hotel group purchase to the hotel room online booking, the United States online hotel in the field of the layout of more and more in-depth. From the independent out of the cat's eye film, to the recent efforts to promote the United States to sell, and then to the continuous layout of the online hotel reservations, Wang of the United States is no longer satisfied with a simple group purchase site, but began to online each industry vertical depth.

As the overlord of group buying industry, what are the advantages of the United States to make it threaten to carry Ctrip, where the online tourism industry status?

Ahead of the online hotel group buying market share

Group Buy navigation group 800 released data show that June 2014, Ctrip Travel Net hotel Group sales close to 100 million yuan mark, up to 90.357 million Yuan, Yi Long Travel Network and the same journey travel network of 37.658 million Yuan and 21.556 million yuan respectively. However, in June, Group Hotel Group purchase turnover of 610 million yuan, occupy the mainstream group purchase site hotel Group buy 81.8% of the market share. At the same time, according to the Analysys think-tank data, the first half of the group purchase Market hotel room turnover 3 billion, an increase of 142%, of which the U.S. market share accounted for 75%, occupy an absolute advantage. The 2013 United States Mission Hotel online turnover of 2 billion yuan a year, and the first half of 2014 exceeded the last year's turnover. It can be said that in the hotel group buying market, the United States Regiment is the industry overlord, to buy the hotel's share to drive the hotel online booking, and then horizontal development of the ticket, the opportunity of the United States Group is still very large.