Ctrip once again triggers the Battle of the online business giant

Just past the "3 15" International Consumer Protection Day, Ctrip threw a series of "air tickets, hotel low price trap Disclosure", and again triggered online business giant's words of war. Vertical search engines from a variety of tourist platforms, especially to where to go, are countered in a variety of ways.

People in the industry say that while many ordinary consumers are not quite familiar with the dispute, but Ctrip and where to go net both sides from the consumer's point of view, objectively let consumers know more about online business travel market, who is not perhaps unimportant, consumers learn to choose the most suitable products according to their own needs is the meaning of the problem.

▲ Ticket

Ctrip: Search results of a mixed part of the low price ticket may be illegal sale

Ctrip recently released the "Ticket, hotel low price trap disclosure, experts teach you how to cheat", caused to where the network of strong counterattack. Ctrip pointed out that the search engine to search special airfares to the case of black agent has not been new, recently occurred some through the regular ticket search engine Amoy ticket fraud cases. There are consumer complaints, through the air ticket search engine to search for Low-cost ticket information, find the lowest ticket prices, according to the agent page prompted to pay the money, and finally get no ticket, Agent customer service phone is not connected. Ctrip pointed out that although the ticket search engine can find a large number of ticket information, but in fact, it is only through technical means to spread in the various websites of the ticket price grab together, and in addition to the major airlines direct sales of the site, but also mixed with a lot of small websites, small agents, bad luck, may also encounter the black agent.

Ctrip ticket experts remind, regular agents from the airline ticket prices are basically unified, consumers do not believe that the search engine inside the ridiculously low "special airfares" information, we must confirm whether the formal legal ticket agents have qualified, to pay attention to identify and verify the authenticity of the electronic tickets. Booking should be as far as possible to choose large formal booking website or airline official website.

In addition, Ctrip also said that during the spring Festival some of the return route tickets tight, airlines and the main agents of the sale of tickets are full price tickets, but in some Consumer-to-consumer website has agents in the sales of 80 percent discount tickets. A part of the online discount ticket is actually the agent to steal the airline to the big business customers preferential agreement price, it will be sold to other guests, is a violation of the operation. Once found, the airlines will be held responsible for the agency, the purchase of such tickets, the rights of consumers can not be protected, the tickets purchased will be canceled at any time. There have been a number of similar cases recently.

Ctrip Air ticket experts pointed out that the airlines to the agents of the bulk of the ticket prices are basically uniform, when the purchase of air tickets, for more than the majority of the market price must be lower discount tickets must be increased vigilance. Once found that some agents offer a much lower price than the market prices, we recommend that the airline to check the relevant fare information. At the same time, in the booking should try to choose the formal, legal booking channels to buy tickets.

Where to? NET: Ticket price differentiation is very common low price is not a violation of the sale

"In the case of a market with such a well-developed network of information, to abolish the geographical restrictions, information transmission barrier, ticket price information more and more transparent, through to where nets, Taobao and other such a travel platform can be collected to many different pricing of the ticket, even the same airlines unified flights, prices vary. "Where to go?" said Yang, senior director of the airline ticket prices, the difference in air fares is very common in the aviation industry, there are three main reasons.

Reason one: Ticket agents let the Commission to consumers. Airline ticket sales in addition to some direct marketing, the vast majority of the use of distribution mode, ticket agents to establish different sales channels, in the form of commission to help airlines sales tickets, commission generally for 3%+x%. Depending on the sales capacity and geographical characteristics of different agents, commissions vary. It can be said that the consumer from the air ticket agents such as Ctrip purchase ticket prices should be: Airlines set the ticket price + commission. Many agents in order to win more consumers, will be part of the Commission returned to consumers, ticket prices will be pulled down, and ctrip such large ticket agents, because of high labor pressure costs, the basic will not be able to benefit the ticket commission to consumers.

Reason two: The airline expands the direct sales share, retains the special ticket for the official website sale. Some airlines in order to expand the share of direct sales, will retain part of the ticket in their own official website for sale, this kind of air ticket products, in the system, air ticket agents may only see ticket seats, see ticket prices. To April 21, Shenzhen to Yichang flights as an example, where to go online inquiries, Shenzhen Airlines official website Price of 199 yuan, and ctrip price of 790 yuan. Ticket agents such as Ctrip, only from the letter to search for airline flight information and price information; Where to go to the network such a platform class travel site, will be included with CATA certified ticket agents and airlines official website to show the flight information and price information, consumers can have more choice of space.

Reason three: Low-cost airlines and regional airlines low price strategy. Yang said that there are some airlines in the market to use low-cost strategies to occupy the market, such as Spring Airlines, will not regularly introduce low-cost tickets, spring and Autumn airlines have their own independent information systems and sales channels. Regional airlines such as auspicious airlines (China Civil Aviation, according to the regional flights using 70 of the following turboprop aircraft and 50 of the following types of aircraft defined as feeder transport), its feeder routes are very price advantage. Agents such as Ctrip do not include airline ticket information.

▲ Hotel Articles

Ctrip: Some of the online shopping hotel prices are seriously untrue

Ctrip pointed out that some recent Consumer-to-consumer shopping site to launch the hotel reservation platform, due to a variety of small and medium-sized agents, uneven, there have been consumers reflect some of the hotel prices are seriously untrue. Ctrip said, according to a Miss Wang complained that she was in a Consumer-to-consumer website to help friends book a five-star hotel in Shanghai Puxi Luxury room, see a seller's store is clearly priced at 450 yuan/night, and online display the remaining 100 rooms can be booked. But contact with the seller when the other side but told, 450 yuan room is not, the room price is 950 yuan, suddenly rose more than one times. The seller also said, "all the hotel title ' reference price ' is very low, to attract people to inquire, so we can only mark very low ..." Miss Wang this only understand that the original ultra-low price is just a hotel as a cover to attract customers.

Taobao and other Consumer-to-consumer shopping platform on the hotel sellers, many are not the hotel itself, but a variety of small and medium-sized agents even online cattle. These sellers tend to attract customers under the guise of low prices, but many are not true, either at the end of the list, or when they are told the hotel price has risen. There are also reservations after the hassle of a refund. Ctrip hotel experts suggest that consumers to book hotels should try to choose the Normal hotel reservation platform, online booking hotel, small and medium agent quotes and market price difference is very far, we must increase vigilance.

Where to go net: three times times the hidden consumption trap

Where are you going? A case of the net shows that Mr. Li, who works in Beijing, will travel to Shanghai March 17, he found out on the Ctrip. Shanghai Zhong Xiang Hotel (formerly the Days Hotel in Shanghai) standard single room reservation price is 399 yuan, and where is he going online group buying Shanghai Xiangsheng Hotel the same room type only needs 298 yuan. Even if you do not participate in group buying, Mr. Li found that through to where the net to find the Amoy ticket Network booking hotel can provide 20 yuan of cash return, stay 2 months after the withdrawal of cash. Mr. Li, who has been on business for nearly one weeks, thinks the 20-yuan cash return is still very impressive and can save 140 yuan. Where are you going? The network also cited Ctrip on the purchase and Ctrip minimum pay for the show, Ctrip thought that due to the payment method and occupancy conditions and many other provisions are not unified, buy the Low-cost hotel does not exist compensation.

Where to? The net also quoted, "Ctrip related responsible person also told reporters, Ctrip more concerned about their own business customer base, these customers more quality, not too concerned about the price, group purchase website on the impact of Ctrip actually limited. "Where to go the net also pointed out that group buying hotels do not participate in three times-fold compensation is not a single case. Ctrip micro-blog clothing called Ctrip "three times times pay commitment" applies to mainland China hotels, Hong Kong hotels due to the special price system is not within this range. Where to go? The net that many pay restrictions and the previous Ctrip announced the "double low price guarantee, three times times pay commitment" does not match the good promises, resulting in a lot of consumer traps.

Reporter observation

Mutual pinch makes the online business market more transparent

Throughout the "3 15" on the eve of the "Cheng" and go to where the network of saliva war, on the surface, both sides of the controversy is inconsistent, but in fact, with the online business market closely linked, especially the current China online business travel market the largest two plate ——— ticket booking and hotel reservations. And happen to these two plates, the market space is expanding, the mouth of the fighting behind, more is to attract consumer attention, cultivate loyalty.

It is not difficult to find, as China's online business travel giant, Ctrip is more concerned about the service and quality, its growth at the beginning of low-cost strategy, has gradually been providing the best quality service replaced, and its many years since the establishment of the brand image, so that more consumers trust, many consumers from Ctrip to buy products, more care is the quality and after-sales service. And as a new online business enterprise, to where the network is the advantage of its vertical search to quickly gather a large number of loyal consumers, to lower prices to buy the same products, has always been to where the absolute advantage of the network. The two sides in the face of "3 15" this special day, from their own point of view for the consumer advice, although this kind of advice in a sense is in order to own "advertising", but for the online business market is not fully standardized, is undoubtedly for the vast number of consumers to provide a more layer of reference and reference.

Insiders admit that in fact, the online business booking market is in the high-speed development period, a lot of details about the operation of ordinary consumers do not understand, such as the ticket price, we see the price of the ticket is a discount, but we pay the cost, how the cost of composition, airlines and agents how to divide, Where the profits are mainly generated and so on, obviously this is a trade secret, but precisely because the online business market competition intensifies, transparency is more and more high, objectively let consumers better understand the online business market, who is not perhaps unimportant, consumers learn according to their own needs to choose the most suitable products is the meaning of the problem.