Ctrip Online "Weekend Tour" to provide a variety of product mix and new play

Absrtact: Ctrip recently officially in mobile phone app and web site on the new business type and mobile Internet Products Weekend tour, providing more than 60 cities nationwide more than 200,000 kinds of product mix and new play, more than 50% by mobile phone orders. It is reported that the weekend tour market size can be up to every

Ctrip recently officially in mobile phone app and web site on the new business type and mobile Internet products "Weekend Tour", providing more than 60 cities nationwide more than 200,000 kinds of product mix and new play, more than 50% by mobile phone orders.

It is reported that the weekend tour market size of billions of per year, consumer demand to leisure, casual, mobile, real-time decision-making changes, but the tourism enterprises did not pay attention to the special weekend tour products, especially the development of mobile Internet products to meet such needs.

In recent years, weekend vacation tourism in the domestic full rise, many cities around the scenic spots, hotels, resorts, parks and so on every weekend popular. According to statistics, China's more than 3 billion per annum of tourists, 1-3 days around the short trip accounted for more than 70%, of which more than half of the weekend travel. Weekend visitors can reach the scale of 1 billion, per capita consumption of hundreds of yuan, the market size of conservative estimates also in hundreds of millions of.

But the market does not have a large number of special weekend travel products, traditional travel agencies or to follow the main group, not to pay attention to day-trips market. Short-distance peripheral travel Market lack of brand service providers, to provide tourists with a system, a guaranteed service. This becomes a huge market gap and pain point.

Lo Jilin, head of Ctrip Tourism weekend tour, said that the purpose of the weekend travel is more to go out with family and friends to relax, rather than with the group sightseeing, mainly using private cars, high-speed rail and other travel, self-help travel, habits through the internet and mobile phone applications anytime, anywhere, rather than go to the store. The traditional travel agency's sightseeing tour already cannot satisfy this kind of demand, needs the new revolutionary product and the service way. Weekend Tour is the first to solve the "find fun" needs, the product needs personalized combination, daily update, at any time booking, instant departure. Content also to relax, experience life-oriented.

"Weekend tour is an Internet product, design logic is the user's point of interest and consumption scene, the essence is a life attitude and lifestyle." "Ctrip Tourism Weekend Tour director Lo Jilin Introduction said."