Ctrip plans to acquire 65% of eLong Travel Network shares

According to the United States well-known financial website SeekingAlpha reported that insiders broke the news yesterday that Ctrip plans to buy shares in the form of equity exchange held by the US online travel company Expedia 65% eLong Travel Network Shares, the transaction valuation of artron 800 million to 1 billion US dollars. However, Ctrip, eLong yesterday did not make the exact response.

Public information shows that eLong has a market capitalization of US $ 760 million up to now, that Expedia, a US online travel giant, owns 65% of shares and Tencent owns 16%, which is the second largest shareholder of eLong.

For acquisition rumors, Ctrip said yesterday that "no comment on the matter." The eLong network media official said that the company has not yet been aware of the acquisition of a matter, he also heard of the matter through the network, and if further information, will be promptly released to the outside world.

Informed sources said the analysis of Seeking Alpha reports can be found on the acquisition of sources of information from within the country, so the above message is supposed to mean heavier. In addition, since mid-June, the eLong stock price has risen by more than 60%, June 30 is soaring 22%, has been involved in insider trading. "From the current situation, eLong should have major changes, but does not rule out the secondary market manipulation of public opinion to push up the possibility of price."

Yang Yanfeng, an associate researcher at China Institute of Tourism, told reporters that Ctrip still owns 65% of the equity of eLong. However, if it wants to acquire, there will be a lot of obstacles. "Apart from whether Expedia is willing to sell all the shares, it is the domestic online hotel reservation market The top spot, top spot, mergers and acquisitions and potential monopoly issues, the Commerce Department may start an antitrust investigation. "