Ctrip released 4.4 version of wireless client Liang Jianzhang two times entrepreneurship

"Sadie Network Message" April 25 news, today Ctrip released the latest version 4.4 wireless clients, the conference site Ctrip founder Liang Jianzhang to the new version of Ctrip wireless client demo. Previous media have pointed out that Ctrip in the peer competition in the mobile end, and this time, Liang Jianzhang in this field to recover a city. What is he leaning on?

The new version of Ctrip wireless client is most worth mentioning is the voice query function. It is reported that the 4.4 version of Ctrip Wireless and http://www.aliyun.com/zixun/aggregation/12900.html "> Hkust Flying (002230, shares), in the voice query has done a lot of optimization. Can realize the man-machine conversation, the user can inquire through the voice input to need the ticket, the hotel, the train ticket, the ticket information, compares the manual input to use is more convenient.

In addition, the version of the original hotel, air tickets enquiries on the basis of further enrichment of tickets, tourism products, destinations introduction information. Joined the domestic and foreign holiday line inquiries and attractions tickets booking, destination strategy has covered the global tourist attractions, at the same time in the original train ticket business to support high-speed rail, motor vehicles on the basis of the general train to join the booking.

Mobile phone users through Ctrip wireless booking, in addition to enjoy the mobile phone exclusive price, back to the strength is also higher than the official website. At the same time, mobile phone subscribers can also enjoy double points, can redeem Ctrip vouchers, stamps and other gifts.

For Ctrip Wireless 4.4 release, Liang Jianzhang said, this marked Ctrip from the "Mouse + cement" business approach began to officially enter the "thumb + cement" operating mode. Since 2010 Ctrip issued a wireless strategy, the company up and down the wireless business to spare no effort to invest in the future will also be in products, personnel, funds and other aspects continue to increase the investment in mobile.

In addition, he also hope that the move can help ctrip from heavy to light. Liang Jianzhang said that the mobile end of the app and PC-side web pages, not so many windows, hyperlinks, optimization and so on, so the wireless marketing team in the personnel will be less than the line.

It is reported that Ctrip since the release of the wireless strategy in 2010, the number of users has exceeded 30 million, hotel unlimited transactions accounted for more than 10%.