Absrtact: Beijing time September 12 Evening News, Ctrip (NASDAQ:CTRP) released today a new version of mobile applications Ctrip Travel 5.0. New application launched a dynamic packaged free line package, increased the introduction of the community's micro travel function. It also means that Ctrip is officially by OTA
Beijing Time September 12 Evening News, Ctrip (NASDAQ:CTRP) today released a new version of mobile applications "Ctrip Travel 5.0".
New application launched a dynamic packaged free line package, increased the introduction of the community's micro travel function. This also means that Ctrip is officially transformed by OTA (online travel agent) into the MTA (Mobile travel agent) mode.
New free line package based on the machine wine product resources and mature ordering system, the integration of the domestic 170 cities and nearly 20000 hotel resources, can support the free combination of more than 100,000 kinds.
In the release of new mobile applications at the same time, Ctrip also said that, at the highest level, the mobile platform contributed more than 40% of the hotel booking transactions, more than the site and call center. Therefore, mobile is becoming Ctrip's core booking platform.