Ctrip shares the European market in the new century layout of Germany

Absrtact: Recent news, following a series of strategic cooperation with some well-known overseas tourist electric Booking.com, tour Tour of the Americas, and so on, Ctrip has once again laid out the European market and invested 50 million yuan in the German New century tourism group

Recently, following a series of strategic cooperation with some well-known overseas tourist electric Booking.com and tour tour of the Americas, Ctrip has once again laid out the European market and invested 50 million yuan in holding the new century tourism group in Germany (hereinafter referred to as Kaiyuan tourism), and plans to complete the full equity acquisition by 2019.

Accordingly, the completion of the series of overseas platform after the operation of Ctrip, its internationalization means more thick.

Invest in Germany Kaiyuan layout European market

Yesterday, the reporter on this matter to Ctrip to verify, Ctrip PR people only said, "Ctrip can bring rich information and product innovation for travelers, Ctrip will continue to invest in tourism upstream and downstream industry this year, the series of investment action is also to create a one-stop tourism platform." ”

It is understood that Kaiyuan tourism originated in Germany's largest Chinese web media, the German Kaiyuan network, the site of the new century tourism main European online tourism business to high-end business tourism. The company is headquartered in Munich, Germany, currently in Frankfurt, Paris, Beijing, Shanghai and Xiamen, with branch offices, is currently Germany and even one of Europe's largest Chinese travel agencies, the annual turnover of more than 20,000 people, annual sales of nearly 400 million yuan.

It is worth mentioning that Ctrip at the end of 2013 to acquire 23.09 million U.S. dollars to the North American destination tourism web site Wind network, a stake in the German new century tourism and its similarities, two companies are in the form of Community tourism business, after the mature business to enter the Chinese market.

Tourism industry Personage said to reporters, from the current disclosure of cooperation between the two sides of information, cooperation will be further complement Ctrip in outbound travel business on the short board. And Ctrip's air tickets, hotels and other resources can also be covered by Kaiyuan tourism in Europe's Chinese market.

Wu Sanmao, an analyst at U.S. Stock Asset Management Limited, said, "Ctrip should be the same as the public travel, because the letter is mainly Europe, but the synergy caused by the acquisition is not obvious, because the letter of travel to mergers and acquisitions, should be in the Americas and Southeast Asia." At present, it seems that Ctrip has a larger capital for this piece, the acquisition of the traditional enterprises such as tourism is a test. ”

Accelerating investment and perfecting online tourism ecological chain

2013 can be said to be Ctrip's investment and acquisition year, they spend hundreds of millions of of dollars, looking forward to through investment mergers and acquisitions to quickly make up for the time lag into the market segment. In answer to investor questions recently, Ctrip executives said the layout of overseas destinations would still be the focus of Ctrip's investment in 2014.

Reporter learned that in the previous 2013 years of carrying Cheng talk about the money, Ctrip chief operating Officer Sun said "overseas hotel reservations into performance growth driving point." Sun said, because Ctrip's user income is higher, as they increasingly choose overseas travel, overseas hotel booking business has become an important driving point for ctrip performance growth. The future Ctrip will continue to increase the work overseas, for the popular tourist destinations, Ctrip's team will work with the local tours, hotels and airlines.

In addition, Ctrip this year's earnings conference call, Ctrip CEO Liang Jianzhang in Talk about the acquisition of the Wind network has said that the acquisition of the wind network so that Ctrip can better provide DIY tourism services, Ctrip will also be in this field to pursue more opportunities, the shot layout of the European tourism market is expected.

At this point, the reporter found that Ctrip has completed the International Hotel platform, the International air ticket platform, the global outbound travel Resort network, the global ticket booking platform, the global car rental self-driving platform layout, and has been coming from its investment in overseas destinations of the relevant enterprises, these will be for Ctrip to build a one-stop tourism service platform, Provide conditions for further internationalization.

Recently, Huatai Securities issued a research report on Ctrip, said, "the development of online tourism to enhance the transparency of the price of tourism products, industry competition focus is from the product price of" Attributes ' to product richness and the convenience of trading, such as the transfer of soft power, by a single product construction of the moat is gradually disappearing, replaced by a one-stop service and brand advantage. The mode of Ctrip is transformed from purchase and sale to open platform, which improves supply-demand matching efficiency, builds core competitiveness and expands market share. and open platform helps Ctrip to accelerate the expansion of their own market share, excess to enjoy the industry's rapid development of dividends. ”

In addition, a study of Ctrip industry analysts said, "with the development of mobile Internet, where manufacturers to Ctrip poses challenges, Ctrip has a strong sense of crisis." At present, Ctrip must prepare for a rainy day, Liang Jianzhang abroad for so long, has a vision, this is ctrip under the capital to accelerate the investment layout overseas important reason. ”