Ctrip starts looking for new profit breakthrough

Huang

In the case of price war squeeze profit space, Ctrip began to look for a new profit breakthrough.

Recently, Ctrip launched a new overseas hotel reservation platform, and announced the world's largest room sales hotel reservation platform booking cooperation, for domestic tourists to provide 172 countries and regions in the world more than 200,000 overseas hotel reservation services. In this way, Ctrip has become the largest online travel service company to book hotels in China.

At present, China has become the world's fourth largest outbound tourism consumer countries. According to the New York Times, the first half of this year, China's mainland 39 million people outbound travel, about 5 years ago twice times. According to the National Tourism Administration, China's outbound visitors will reach 78.4 million in 2012, an increase of 12% per cent, and a steady upward trend in outbound travel markets.

Clearly, outbound travel will be the next "gold Mine" in the online travel market. "But because of the language, the market is unfamiliar and other barriers to make it difficult for guests to book overseas hotels." "Ctrip president and Chief Executive Officer Fan told this newspaper, Ctrip and booking cooperation can be a good solution to these problems."

"Especially important, Ctrip will provide the best prices for overseas hotels." Ding, vice president of Ctrip Hotel business, said, "We are directly connected with many overseas reservation channels to get the hotel room form and price information in real time to ensure the price is accurate and fair." ”

Ding Introduction, Ctrip Overseas hotel has three main sources: with the booking system directly connected with Marriott, Hilton, Shangri-La and other well-known international hotel group system directly connected, as well as Ctrip original direct signed tens of thousands of overseas cooperation hotel.

In particular, the cooperation with booking will help Ctrip further deepen the overseas market. Booking.com is the world's largest room sales online hotel Reservation company, the company's website visitors from all over the world's leisure and business tourism market. Booking.com has a total of 237 smoked more than 000 hotels, located in 173 countries around the world to provide customers all kinds of hotels the most favorable prices. "Ctrip is the leader in the fast growing China online travel market, recommending our global hotel resources to Ctrip's customers, which also gives our hotel partners a new opportunity to serve the region's travellers." "Booking.com chief executive Darren Huston said.

It is reported that Ctrip and booking launched a comprehensive and in-depth cooperation, the two systems directly linked, Ctrip can instantly crawl booking hotel data and real-time updates, booking provided the hotel information display, booking, payment and confirmation, are in the Ctrip system one-stop completion. Fan revealed that, "Overseas hotel new platform on the line, Ctrip overseas hotels, air tickets and holiday and other advantages of more abundant resources, to provide Chinese travelers with one-stop, all-round overseas travel services." ”

In addition, it also adds weight to the price war that has just started. July, the first "World War" outbreak of online tourism, Ctrip, where and the Art Dragon and other OTA website launched a fierce price war, by slashing prices to compete for the summer market.

"The price war must be fought, and there will be no mercy." "Fan not conceal his views," but beyond that, how to play a good value war is the key. The final decisive battle is the key to the competitiveness of services and products, overseas hotel reservations business has a certain threshold, especially with the help of booking has 20多万家 overseas hotel resources, this is not every peer can do, so we believe that overseas booking plate will become Ctrip future business breakthrough. ”