Ctrip to create "business trip booking" mobile services

Absrtact: A few days ago, Citic Bank Credit card Center United Ctrip Computer Technology (Shanghai) Co., Ltd. to build business travel booking mobile services, has been officially in the CITIC Credit card Mobile client (dynamic card space app) launched on the line for the card users to provide air tickets, train tickets,

Recently, Citic Bank Credit card Center United Ctrip Computer Technology (Shanghai) Co., Ltd. to build the "business trip booking" mobile services, has been officially in the CITIC Credit card mobile Client ("Move card Space" APP) launched on the line for cardholders to provide tickets, train tickets, hotels and other full-service travel O2O booking. This is the first bank in China and Ctrip to build a joint bank mobile business platform. At present, users through iOS, Android smartphone can download "Mobile card Space", click on the home page "travel booking", you can enjoy the ultimate convenience experience.

In recent years, the rise of the new economy and internet finance has changed the survival rules and rules of the banking industry, only through the innovation transformation can we seize the new highland of Internet finance. CITIC Credit card continues to use Internet technology to improve service quality, in product design, service delivery and other links, strengthen customer participation and interaction, provide the ultimate mobile payment experience.

Ctrip as the largest OTA (over the Air Marvell Aerial download technology) platform service provider, has a wealth of online, offline business travel resources, its mobile businesses are also leading in the industry. Based on Ctrip's extremely strong OTA business advantages, the CITIC credit card combined with the introduction of the Bank Mobile travel service will make full use of the advantages of both sides, through the establishment of O2O platform, extended line services under the scene, to provide users with convenient air tickets, hotels, travel and other hotel booking services. The launch of the service will strongly promote the rapid development of CITIC credit card in the field of mobile internet business.

"Building Network Finance to create the ultimate customer experience is an important part of Citic's credit card development strategy this year," said the head of Citic Bank's credit card center. In the process of advancing Internet finance, we will continue to consolidate the resource advantage of CITIC credit card line business and offline team, and make O2O a strategic comparative advantage and brand advantage different from internet companies and traditional banks. CITIC credit card for many years through the cooperation with a number of airlines and other institutions, has accumulated a large number of business customers. We believe that this and ctrip together, will further enhance the CITIC credit card business services comprehensive strength. ”

At present, Citic credit card with "mobile card space" app as the representative of the travel business platform has realized the air tickets, train tickets, hotels in mobile terminals online booking and payment services, the next step will be supporting the launch of a series of marketing activities.