Ctrip to set up the first entity experience shop in Beijing and officially open

Abstract: If it is inconvenient to surf the Internet or unfamiliar with the network of groups, in the future can also come to the shop on-site consultation. Yesterday, the country's largest online travel business Ctrip Travel Network in Beijing to set up the first entity experience shop and official business. This is the first time that Ctrip was set up in 15 years.

"If it is not convenient to the Internet or unfamiliar with the network of groups, in the future can also come to the shop on-site consultation." Yesterday, the country's largest online travel business Ctrip in Beijing to set up the first entity experience shop and official business. This is the first 15 years of Ctrip established offline entity store. More than expert analysis, in the next few years, such as other large OTA (online booking business) will also set up a physical store, online enterprise infiltration into the line will become a trend.

Ctrip is the first entity shop location of the Galaxy Soho. Guo Dongjie, a senior vice president of Ctrip, said that the online leisure and holiday market explosion has entered a new stage in the development of on-line, offline and wireless fusion. In addition to the experience of members of the service, for inconvenient Internet or unfamiliar with the network of groups, offline entity shop is also necessary. "If the store works well, we'll consider opening a few more in Beijing and other cities," he said. ”

Team Consulting CEO Wei Changren, China Tourism Research Institute industry analyst Yang Yanfeng and other experts believe that Ctrip move, it is possible to open many large OTA to open the trend of physical stores. In the past two years, the passers-by, such as OTA has been opened in Shanghai entity shop, the future of cattle in the national experience shop will be increased to dozens of, online enterprises to penetrate the line will become an important trend, the traditional travel agency operations or will be affected.

Unlike traditional travel agency stores, Ctrip is a major feature of the shop is to do an open platform, in addition to proprietary products, there are Caesar, the letter, the National Brigade, China Travel agency, such as more than 200 Beijing travel agencies selected lines, more than 5,000 with the group line, more than half from the cooperative travel agency