Ctrip transition wireless End to lay off the ground staff

"Prodigy" Liang Jianzhang back to Ctrip CEO position, carrying thread large-scale transformation of the wireless end business, Ctrip revealed yesterday, in the summer season, Ctrip from Wireless Hotel daily trading orders than the peak of 40%, over the PC site, the next it will also Rio wireless end. However, the rise of the wireless end of the business also let Ctrip ground artificial business reduction, following the end of January this year to lay off hundreds of people of the news, a few days ago Ctrip will lay off the ground marketing staff. In this respect, Ctrip frankly, in the process of transformation, the existing ground sales channels and telemarketing department has been "optimized." Wireless order peaks up to 40% in the past Mid-Autumn festival, attentive users will find Ctrip version of the Mid-Autumn Edition Ctrip Travel 5.0 clients, the introduction of dynamic packaging free line package, and increase the Community micro Travel notes, this subtle change means that the gene of Ctrip, officially by OTA (online travel Agency, online travel agent) Transition MTA (mobile travel Agency, travel agents). Reporter interviewed learned that, compared with the traditional model of Cheng CEO fan, computer "prodigy" born Liang Jianzhang more focus on technology, which is also in the U.S. market after the setback, investors want to Liang Jianzhang back to the CEO position to the new concept of technology companies to packaging Ctrip to enhance the market value of the reason. So Liang Jianzhang put forward the concept of transition MTA. "Future bookings will be shortened and shorter, making bookings fragmented and mobile phones more demanding for real-time and usability." From a technical point of view, it is very worthwhile to do a two-time entrepreneurial opportunity. All the resources mobilized, we all clear that wireless should be the main and future. "The Chairman and CEO of Ctrip's Travel network Liang Jianzhang The cause of the transition." Ctrip data show that April this year, the release of "Thumb + cement" wireless strategy, two-quarter Ctrip hotel reservations more than 20%, one-day turnover peak more than 50 million, become the highest turnover of travel app, the recent hotel daily trading orders than peak more than 40%, more than the PC site. By this estimate, the peak of a single day transaction may be more than 50 million yuan mentioned in the Quarterly bulletin. "At present, half a year of time wireless has reached the target to let us have some accidents, originally we want to spend one or two years over the Internet." "For the above wireless performance, Liang Jianzhang is very satisfied." Public data show that 40% of wireless orders, in the domestic and foreign tourism enterprises, has surpassed the U.S. online tourism leader in the Priceline and Expedia. But hotel-day trading orders exceed the peak value of 40% is only peak data, not the average normal. Where are the ground personnel? Before the transition to the MTA, Ctrip has been a large number of traditional manual operations of the Ota, learned that Ctrip has about 10,000 call center personnel, before, Ctrip cost about 200 million yuan in Nantong to build the largest call center in Asia, and in various cities there are a large number of ground marketing personnel. After the transformation, such ground personnel began to shrink. Previously, some ground personnel had undergone a painful adjustment, and in the near future, the industryThe message said that Ctrip will also carry out a round of layoffs on the ground, the last layoff part mainly for the two or three-line City Ground sales staff, the focus of the adjustment is the ground sales and Telemarketing department, the downsizing is the end of last year to make strategic adjustments of the follow-up action, according to the plan, Ctrip will focus on the business gradually Plus the beginning of the year to lay off 500 people, Ctrip sales staff have been reduced nearly thousand people. In this regard, Ctrip frankly, in the process of transition MTA, its recent real ground sales channels and telemarketing department has been "optimized." For the employees involved, Ctrip is given proper placement. Be willing to leave the staff to arrange the internal transfer, while actively in the industry related companies to create new jobs. For those who do not transfer due to geographical area, the Company shall give reasonable compensation according to the state regulations to ensure the employees ' rights. However, as to whether the specific number of people involved, such as the above said, it is inconvenient to disclose. However, Ctrip stressed that the "optimization" is only targeted at the ground marketing staff, not related to call center, because the call center is still important for Ctrip. "Call centres are very effective additions, and future bookings will be progressively reduced." The call center is very effective when guests encounter some problems, such as network problems, mobile payment problems, unexpected case handling, emergency ticket change, etc. Its function is mainly to deal with accidents and special circumstances of services. We implement ' thumb + cement ', is the combination of mobile phone and call center. "Liang Jianzhang points out. Huamei chief knowledge expert Chang analysis, the second quarter of this year Ctrip operating profit 196 million yuan, from 2011 two quarter of 268 million and 2010 2.57亿来 look, in recent years, Ctrip's income growth in the decline, net profit is shrinking. "This means that competitors are dividing up the market. Like where to go to announce the domestic direct Sale hotel contract number reaches 50,000, the art Dragon also is transforming the wireless service. So for Ctrip, transition wireless is to enhance the company's value, explore new profit growth point and control the labor cost of the ' one more ' strategy, but after all, its overall business is still relying on traditional mode, so it will take some time to complete the transition, and need to pay attention to the surface of the risk of shrinking process. ”