Ctrip, when the Web site set up alliances, sharing large data

Recently, a UMA (China internet Quality Audience Marketing Alliance) released a large data platform. Perhaps you are unfamiliar to Uma, but the enterprise in the alliance is everybody familiar http://www.aliyun.com/zixun/aggregation/3518.html "> Internet company: Ctrip, Dangdang, easy car net, treasure Net, Zhaopin, Tiger-bashing sports network. Yes, the common denominator of these businesses is to plough deep into the vertical. At present, Uma's rotating chief is Ctrip CEO fan.

In fact, the alliance was established in 2011 with the intention of promoting 17873.html "> Joint marketing among major companies." As large data in the Internet application of the scope of in-depth, they decided to be the Alliance within the Enterprise Crystal technology to build a large data application platform.

First, the data is stored on its own private platform, managed by the enterprise itself. Second, unlike in batches of data packets, UMA internal members adopt a response mechanism, that is, what data you need, and the corresponding enterprise in the Federation to issue a request. Third, which data is willing to mark, which is willing to share, these are decided by the enterprise. Four, the two sides of the data handshake success, the platform itself does not retain data, so companies do not have to worry about the data will be leaked.

Currently, this large data platform is only open to members of the Uma Alliance, and has now been tested in some core member enterprises. And they only exchange data and do not use the form of buying and selling. In the future, we will incorporate more vertical Internet industries that meet the requirements.