Ctrip will increase the investment of web search platform

Absrtact: Expedia said in a statement recently that Expedia is planning to maintain the identity of the Art Dragon Investor for a long time, and the Chinese media coverage of our art Dragon Equity deal is inaccurate. Where is the mistake? The answer is in the investment Atlas of Ctrip chairman and CEO Liang Jianzhang

Expedia said in a statement recently that Expedia plans to maintain the identity of the Art Dragon Investor for a long time, "The Chinese media report on our art Dragon Equity deal is inaccurate." ”

Where is the mistake? The answer in Ctrip Chairman and CEO Liang Jianzhang "Investment Atlas" floating up. In the past two years, Ctrip has taken a stake in the same trip, the trip cattle travel, a hi car rental, easy to use cars, flight butler, such as more than 10 investment projects. As shown on the right, these projects are mainly related to air tickets, hotels, scenic spots, lines, car rental five major areas; If according to the main mode of business, each project can be affixed to the tool application, information reviews, supply chain, search, synthesis and other labels.

Now it seems, Ctrip's crazy investment is chess to the mid. However, the travel search company used to "tone the frame" and the "Machine + Wine" OTA company have not yet "drop". To fill this "short board", Ctrip or have three options: first, with Baidu for shares, will "where to" incorporation; second, with Alibaba "marriage", will Taobao travel and a Amoy net into Ctrip, third is with Expedia swap shares, the latter will hold the art dragon, Cool news and to the net most equity "packaging", sold to Ctrip. Where's the head, where to go business expansion quickly, has been from the tourism search platform to the "Search +ota" transformation, if combined with Ctrip, can produce huge synergy effect, also will appear mutually exclusive effect. And Ali has invested in Bai Cheng, poor tour, on the road and other tourism services companies, these projects or all merged into the "Taobao travel", set up a separate operation of the division, the extension of its front line mainly concentrated in the field of leisure vacation, and ctrip business integration of limited value. Anti-view art dragon, Cool news and to the net, are in situ expansion, the product, service standardization and operation to achieve the ultimate, these items if fall to where, Taobao travel hands, may be forced to "a careless, all lose" embarrassing situation.

Prior to that, Ctrip senior Vice President Mr. has been to the South reporters said, "the United States the largest OTA acquisition has been tracked to the engine company, Next, Ctrip will also increase the network search platform investment." "The investment web search platform", Mr., is likely to refer to "buying Cool News". Rumours abound that the two sides have signed a takeover agreement long ago. So now, the Art dragon, the cool news, and the same big shareholder, Expedia, who is behind the net, will stand up and say it will not sell its 65% stake in the art Dragon outright, and the show will continue.