Ctrip will invest more than 200 million dollars in cash

Absrtact: The online tourism industry has the most dog blood plot reversal, two weeks ago, and art Long Shun love the same process, last night, but into Ctrip's bridal chamber. Ctrip issued an announcement last night that it would invest more than 200 million dollars in cash, and Ctrip will be the only

Online tourism industry has the most dog blood plot reversal, two weeks ago, and art Long Shun love the same process, last night but into the bridal chamber of Ctrip.

Ctrip issued an announcement last night that it would invest more than 200 million dollars in cash, and Ctrip will become the second largest shareholder after the same process management team.

From a variety of details is that Ctrip will invest in the same 220 million dollars, but also will be the tourist attractions tickets to pay the current business access to the same process, Ctrip's share of the same process of about 30%. Wu Zhixiang, CEO of the same process, issued an internal letter to employees last night that the same process will continue to develop independently and restart the IPO within two years.

How did this reversal of the plot form? Wu Zhixiang said that the key elements of cooperation between the two sides are: clear strategic objectives, the layout of leisure tourism business, the suspension of IPOs and get Tencent Investment, and wireless business progress.

The reason and the details are not yet known, here may be a superficial analysis of the results, Ctrip investment in the same thread, the online tourism industry and in which a few players will happen what kind of change?

1. "Two-way" tickets to the end of the war

The most direct result was the end of the "two-way" ticket war that began in the second half of last year. From the information already published, Ctrip's scenic tickets are paid to the same process, and Ctrip will retain the original ticket booking business. From this we can guess, the two sides will be in the future in the scenic area of the ticket business division, Ctrip Focus on the online booking, the same way focus on the line is paid.

The reason for this arrangement is that the same process is inherently more dominant in the Pay-as-you-go business, network statistics show that in March the same-way scenic spot for 56.7% of tickets, prepaid accounted for only 21.7% (the remaining 21.7% at the same time support Pay-as-you-go); and Ctrip is only 30.8%, prepaid ratio is 45.8% (The remaining 23.3% supports Pay-as-you-go + prepaid). With Cheng recently began to lay automatic ticket vending machines in scenic spots.

2. Art Dragon, donkey mother in danger

The Art Dragon is in a somewhat awkward situation at the moment. Two weeks ago, Art dragon and the same way in Beijing to hold a strategic cooperation Conference, Art Dragon CEO Cui talked a lot of competition with Ctrip "experience": to focus on a point, can not be a one-stop style, and said that both sides can achieve cooperation is because Wu Zhixiang finally want to understand this truth.

There are many similarities with the Art dragon, there are common rival Ctrip, there are common shareholders Tencent, have their own outstanding business. Over the past few years, Cui has been trying to use the style of art to persuade Wu Zhixiang, and hope that the art dragon can take a stake in the same process, together against Ctrip, but Wu Zhixiang disagree.

Do not know the art dragon and the same way finally reached a cooperation agreement, Cui to the same process and Ctrip in the capital of the movements know not informed. Now the same way into the embrace of Ctrip, like a trench in a small partner suddenly joined the enemy camp, the situation of the art dragon can be imagined.

Donkey Mother's advantage business is also tickets, the original with Cheng, Ctrip, donkey mother three tickets competition, donkey mother can also retain a place, now become a "two-way" vs donkey mother, donkey mother I am afraid no chance of success.

3. Ctrip to become the online tourism giant Mac

Global Travel News reported that Ctrip also invested in the IPO of the cattle network, if true, Ctrip has become an online tour of the Big Mac. Previously Ctrip has acquired or invested in a large number of small online travel companies, such as passers-by, passers-by, travel, Cicada travels and so on.

Now Ctrip's appetite is wide open, a number of medium-sized tourism companies are also received under the cover, including the whereabouts of the rumor, the future of the market will be very difficult to have who become Ctrip's opponents.

Not only that, in addition to where Baidu Holdings, bat in the line tourism market has no decent results, then Zuba Cheng will not become bat outside the other internet giants?

4. Where to go the end is undecided, the position is delicate

The biggest variable is where to go, because where to go next only can with Ctrip to challenge the company, the premise is where not to be Ctrip merged.

As mentioned above, if you go to where to buy or merge Ctrip, then Ctrip into a giant, I am afraid even Baidu can not live, Tencent and Ali certainly will not hold this situation.

So the next Ctrip should not and where to merge, or to get the bat investment, all the forces will certainly start a contest. There is news that the merger of Ctrip will be postponed until May, but it is hard to say whether it can be made.