Ctrip Wireless One Year: Quarterly order volume hundreds of thousands of extended user age level

Sina Science and technology news, October 21, with threading Wireless strategy launched a year since the client initiative download has been more than 6 million, the number of orders in the scale of hundreds of thousands of.　　To the expansion of the mobile internet, Ctrip will be the original user's age level at least five years old, and the new business goal is three years of Ctrip Hotel air ticket transactions of 30%. Last October, Ctrip replaced the logo, but also launched a new exploration in the wireless field footsteps. Over the past year, Ctrip wireless client has been updated nine times.　　The official latest figures say the number of active downloads of Ctrip's wireless clients has exceeded 6 million on iOS, Android and Symbian platforms. The corresponding, through Ctrip wireless completed quarterly order size also reached hundreds of thousands of. But this figure is still a very small part of Ctrip's overall trading. There is news that Ctrip Wireless ticket volume, accounting for the overall percent around.　　But this number has not been confirmed by Ctrip. Although the current volume is not large, but the vision of Ctrip set the long-term goal is: three years, Occupy Ctrip Hotel ticket trade total of 30%.　　This expectation also shows Ctrip's optimism about the future of the wireless internet. In addition to performance, wireless in other aspects also brings many changes to Ctrip. For example, the extension of the age level of the customer group.　　Compared to Ctrip's original 30-45-year-old user group, Ctrip Wireless main user is younger, in the 25-35-year-old range, and this part of the crowd income high, the majority of men, mainly from fashion and technology and other groups. And it is noteworthy that in Ctrip wireless users, leisure travel orders more than business users.　　This trend should be the change Ctrip is happy to see.　　A year ago with the launch of threading wireless strategy, when Ren Hao, vice president of the Sina Science and Technology said, the layout of Ctrip in the wireless internet is divided into three stages: 1. Complete the basic functions such as booking, 2. Integration of tourism information, flight dynamics, travel reminders and other value-added services, 3. Integrate location, destination, etc upstream and downstream information. However, the existing use of mobile phone client experience, for leisure tourism business deepening, there is still a considerable degree of restrictions.　　So in Ctrip's plan, wireless mainly provides not product sale, but provides more service support. Obviously optimistic about the wireless + tourism market potential, far more than Ctrip. Old rivals, new peers are in this field, Ctrip believes that their competitive advantage lies in the previous industry accumulation, as well as covering the upstream and downstream of the closed-loop service model. In other words, Ctrip hopes to "take all" in the wireless field. (Menghong) to share: