Ctrip Yi-Long "confrontation" marketing

This report (reporter Liu Ru) for the beginning of this month Ctrip launched the "Double low price guarantee, three times times pay commitment", the recent art Dragon Net also announced publicly, as long as the art of hotel prices than Ctrip, will take the initiative in accordance with the principle of three times times the difference in cash return.　　At this point, the online travel price war officially started. March 10, Ctrip launched a "double low price guarantee, three times times pay commitment", that is, under the network booking conditions, Ctrip to ensure the lowest market price in the domestic hotel, otherwise pay three times times the cash difference. And a few days later, the Art Dragon Travel Network also announced that the next week will be the initiative to troubleshoot and announce prices higher than Ctrip hotel list and the difference.　　For successful online bookings incorporated into these hotels, the Arts Dragon will take the initiative to return the cash in accordance with the principle of three times times the difference. Recently, the art Dragon Travel Network related responsible person openly said that in the past week, the Arts Dragon has taken the initiative to the mainland China signed more than 10,000 hotel prices have been checked, found that there are 90 hotels in some room-type price higher than Ctrip.　　"Today, as long as consumers successfully booked and stay in these 90 hotels, consumers do not have to do anything else, the Arts Dragon will take the initiative in accordance with the" Night quantity x per night Difference x3 "principle, the consumer 3 times times the cash return of the difference. According to the introduction, Art Dragon support to the consumer's low price commitment, but feel that businesses should not be paid to pay the trouble left to consumers. "According to Ctrip regulations, consumers must be successful in other sites to book and submit evidence on the Ctrip, at the same time must be successful in Ctrip booking, carrying Cheng pay 3 times times the difference." It's so cumbersome that it's hard for consumers to benefit from it.　　"On that day, the reporter on the introduction of the Arts Dragon" 3 times times the difference to pay for the link with Ctrip Travel network, but the other side said, for the time being unwilling to express their views. "Ctrip to make the lowest price commitment, Art Dragon as its biggest competitor, if not do something, consumers will think that the price of art can be higher than Ctrip, so will run to Ctrip booking."　　Insiders point out that the "price war" is the largest online tour of two companies in the competition user loyalty, in order to compete for front-end customers, access to the back end of the Commission income. And some hotels that they have cooperated with Ctrip, arts and crafts for many years, to provide booking site prices are clearly stipulated in the contract, not because of the site's own business activities and changes. "The 3 times-fold spreads are digested by the relevant websites and have no effect on the hotel itself." How this ' price war ' will evolve and we'll watch it change. "People in the industry said that only by upgrading their quality and service, is the key strategy to seize the market." There is no point in putting too much effort into the lowest price, after all, there is no bottom line for low prices.