Ctrip's "Love Play" for golf has been invested by Fosun

Summary: According to Tencent Science and technology reports, Ctrip's independent start-up company to announce to be Fosun Group A round investment, the amount is tens of millions of yuan, has completed the delivery and to the account. After the financing, love play will continue to increase the investment in golf projects and operational depth, hope in

According to Tencent Science and technology reports, Ctrip's independent start-up company to announce a round of investment by Fosun Group A, the amount of "tens of millions of Yuan", has completed delivery and to the account. After financing, love play will continue to increase the investment in golf projects and operational depth, I hope that at the end of 2015, with more than 400,000 registered users, while continuing to the golf industry chain of all aspects of integration into the mobile end.

The starting point of love is to focus on topics such as golf, diving, skiing, meditation, and wine. They deep in the first project is golf, love to play with Ctrip prior to the acquisition of 5210 Golf, online golf service provider Hui Tong integration, on-line "love playing golf" APP. Improve golf course operating efficiency and reduce operating costs. such as maximizing the use of tee time resources, the tail goods sales, predict the number of admission, reasonable deployment of resources.

With the domestic people to develop tourism habits, tourism growth slowed down, playing interest, leisure card, with two consumption potential "tourism +x" mode has become a new growth point. On the market we can see do the parent-child tour of the wheat field, ski skiing, love to do a trip to the hydrangea net, do high-end vacation Villa experience tour of the Sixth Sense Senseluxury, do yacht onboat, etc.

Carrying Chengliang said,

The overall scale of theme tourism is still small, but the growth rate is higher than the average growth rate of tourism, the future is big market.

Ctrip to do the theme of the idea is to do an open platform, so that outdoor sports clubs, traditional travel agencies and other external suppliers of resources and products settled. At the same time, for some valuable segments of the industry, they try to do in-depth operations.

On the other hand, Fosun has been increasing the travel industry. 5 days ago, just 140 million dollars to buy the British famous travel company Thomas Cook 5% stake in the end of this February, the tug of war to buy French resort operator Club Mediterranee, when Fosun clearly expressed the hope to attract high-end Chinese users,

The goal is to attract 5% to 10% potential Chinese tourists to four-star and five-stars resorts, equivalent to about 200,000 customers.

Love to play with interest classification to identify high-end customers, than the "high-end tourism" flag of the business is much more practical. Acquisition of love to play, it seems that Fosun's bowl is ready, rich people where are you?