Cup with Shun network technology: The core product escape free network-dimensional master ethereal

Relying on internet cafes out of products, Hangzhou Shun Network Technology Co., Ltd. would like to foothold in the capital market, it is difficult.　　Shun network technology is mainly engaged in the Internet entertainment Platform design, promotion, network advertising and internet value-added services related business, with the "star" products-network-dimensional master. Although the prospectus describes a complex and professional business, it has only three business receipts for nearly three years. Take 2009 years as an example, the network-dimensional master software sales revenue 12 million, accounting for 14% of the main business income, Internet value-added services revenue 23 million, accounting for 28%, mainly from the network-dimensional master platform to Baidu, Google and other search engines brought about by the flow of income; network advertising and promotion income 49 million yuan, accounting　　Mainly from Network dimension Master plug-in network game advertising revenue. But internet cafes as a transitional segment of the network, before the PC into the family booming.　　With more families and schools for the popularization of computers, once profiteering of internet cafes, but now into a meager profit management industry.　　Internet cafes gradually towards meager profit management, the national muscle to the online games industry restrictions, "network-dimensional master" status of a fragile, and the illusory personal PC fresh-keeping box business, will be put Hangzhou Shun network technology in the risk. Fatal risk: Network-dimensional master "free" into the trend of all main income of the net technology is pinned in an Internet café management software, if the network-dimensional master market share decline or encounter accidental risk, shun network technology main business will be hit.　　Financial Weekly reporter found that, whether from the macro-Internet café industry or from the Micro Management Software competition, the role of the network-dimensional master is not a prospectus described in the firm.　　According to the Ministry of Culture recently released the "2009 China internet Café Market Annual report," the opportunity fee as the main source of income, the average price has been from 1996 to 20 yuan/hour to the current 2 yuan/hour, internet cafes operating has entered the era of meager profit.　　The so-called "dependent", once the Internet café industry stagnation, the profitability of the decline, the network-dimensional master software requirements and prices will be significantly affected.　　According to the prospectus disclosed, in 2007, 2008 and 2009, the company's network-dimensional master products paid service use time of the average sales price of 500 yuan/year, 496 yuan/year and 319 yuan/year.　　And with its competitors "fast flash" free strategy and easy to travel and other software technology offensive, coupled with a gradual decline in the profitability of Internet cafes, network management software "free" is bound to become the next trend of development, and the main income of 14% of sales revenue will also disappear.　　Financial Weekly reporter from an internet café management software agents in Shandong, if not the cultural sector "Special recommendations" the promotion of the use of network-dimensional master, Internet cafes are more inclined to use free software, and then find technical staff to make a suitable for their own small system. According to the survey of 17173 websites, the net-dimensional master is mainly used to update the game of Internet cafes, accounting for 29.6% of the market share, leading flash 0.9%; management software is more inclined to use Vientiane, Vientiane in the management of softThe market share of the pieces reached 39%.　　This data and the prospectus disclosed in the net-dimensional master market share of 47.6% There is no small data gap.　　Major customers Google to evacuate the mainland Shun network technology risk on the other hand from the reorganization of the online games industry. Although the network game Tao Gi body and mind, but everything is too much. Because the network game extremely easily affects the adolescent physical and mental health, has been reorganized many times, the future swims the development also not to be encouraged.　　will be implemented on August 1, "online game management interim measures" on the use of virtual currency, compulsory war, propaganda content, real-name authentication and so made strict requirements. And 2009 Shun net technology 58% of sales revenue from the online games industry is not encouraged by advertising revenue. Data show that 2009 years ago, the top five customers, the first two are Baidu and Google, the flow of revenue accounted for 27% of the total operating income, followed by three all from online gaming advertising companies.　　Once the network game encounter policy risks, shun network technology 58% of the operating income will be at risk, jiangshan not protect. And its big client Google moved out of mainland China is also a big threat. Although the two sides did not explicitly stop cooperation, but Google's determination to leave the net technology revenue cast a shadow.　　Data show that Google in 2008 and 2009 respectively for the Shun net technology contributed 5.98 million yuan and 8.51 million yuan of income, accounting for 17% and 10% of the main revenue, Google left, the network technology impact is extremely unfavorable.　　Although Shun network Technology said, even if eventually unable to continue to cooperate with Google, the company can also be used at the current Google billing address and the Address bar plug-in Internet café traffic to other potential customer service, thereby making up for this part of the loss.　　But Google's departure can only use the second-line search engine to replace, based on long-term search habits, netizens can recognize the new search engine, which is Google after leaving the network technology faced by one of the risks. PC Fresh-keeping box?　　Chicken Shun Network technology to use to raise funds to invest 200 million yuan to build network-dimensional master upgrade optimization project, PC preservation box Project and User Center system project three projects.　　The above-mentioned Shandong agents told the Financial Weekly reporter, the network-dimensional master in diskless system development has been passable, the development of diskless system is understandable.　　But for the Second PC Preservation Box Project, its feasibility report was not. According to the publisher's product introduction: PC Fresh-keeping box is for individual users of the Internet entertainment operating platform. Through the entertainment content downloading management, as well as to the PC security management and the maintenance, becomes the user first choice Internet content, the application platform. That is to say, shun net technology attempts to the cyber-dimensional master "personal", open up a new battlefield.　　But behind the battlefield is the question of its profit model. One is the profit model of PC preservation box does not explain.　　If the software as a number of charges, the commercial version of the network of the master is a step-by-step to "free", the personal version will make this profitable plan difficult to implement; If you insert ads and search plug-ins into the software like an Internet café, software comfort will be greatly compromised. The second is the PCFreshness Box products mentioned in the download function.　　If the audio and video works are complete, the issuer is bound to generate a large amount of copyright fees, and if the work is not complete, PC fresh box will be very few people.　　Microsoft's Windows already is an operating platform, the PC fresh-keeping box once birth, will be like the chicken ribs general, discard eats tasteless.　　Copyright or litigation due to the use of netizens, internet Café management software want to be popular in Internet cafes, you must use or spread a large number of video and music works on the client.　　According to the 17173 website and the "2009 17173 internet Cafes Industry Survey Report", 24% of Internet café users will watch movies and listen to music for the main purpose in 2009. But audiovisual works often involve copyright issues and may result in legal proceedings.　　In November 2009, Shun net technology was once sued by the gold Gale Music and Culture Company, finally closed its music website and compensated the plaintiff 130,000 yuan to settle the case. Although the issuer has signed a genuine music cooperation agreement with the Whale company, but its audio and video numbers and coverage are difficult to meet the needs of clients, there are still potential copyright problems.