Current Internet finance only uses Internet channel to introduce traffic

Bat (Baidu, Ali, Tencent) have launched their own wealth management products, Jingdong Mall also lonely.

Yesterday, the Beijing-East launched a supplier-oriented direct financing products "Beijing Bao-Pui." This is not the first foray into the internet finance sector, as early as the end of last year, Jingdong has launched a different concept of supply chain financial products.

The biggest difference is that Kimbobe is a direct lender to the suppliers, while supply chain finance is a confirmation document issued by the BoE to suppliers and lent by banks; the same is the case with no collateral for both businesses.

In addition to the Beijing-east, Ali's financial business is also widely distributed, in addition to the financing of the platform business loans, but also for ordinary users of personal finance. But the lack of electricity quotient gene and soil Baidu also relies on own user channel to carry on the personal financing business which faces the ordinary user.

Xu Liang, deputy general manager of Tencent's mergers and acquisitions department, said the country's current internet finance had obviously warmed up too fast.

Multi-Licence Financial layout

At present, Jing-dong's business in internet finance has included supply chain finance, financing business, factoring and microfinance business. Liu Changhong, senior director of Jingdong Financial Group, told the first financial daily that the company had won the factoring business and the microcredit licence.

Liu Changhong said that the current Internet platform-level companies are doing business-wide development. BEIJING-East based on its own platform accumulated online retail data can better for the platform suppliers, customers and the entire Jingdong eco-circle to carry out financing, financial services. In the future, Jingdong will also provide similar services to enterprises outside the Jing Dong eco-circle.

In the "Beijing-Bao-pui" product design, the supplier no longer need to produce orders, storage list, accounts receivable and so on as a financing of the credentials, the east side will be based on the supplier's procurement data, sales data and network behavior data to judge the supplier's loan capacity.

Jing Dong Financial Development Department director Wang said, "Beijing Bao-pui" The entire Internet business model is based on data precipitation model, for the suppliers to be financed, Jingdong will establish a set of wind control data model, through the data from the bank to provide customer management, credit evaluation and risk assessment.

And when the wind control model reaches a certain sample size, Jingdong will open it to more businesses outside the Beijing-East Ecology.

Wang said the BoE would reap an average of 10% interest rates from the "Beijing-Pui-bao": The amount of financing multiplied by the annual rate and the number of financing days, divided by 360. Wang says 10% is not high for current private lending rates.

In addition, Jingdong is planning a larger financial layout.

Through the acquisition of the third party payment online, Jing Dong has got the stepping stone to carry out more Internet financial business, and has obtained the licence resources of third party payment, factoring, microfinance, fund payment and so on online bank.

Liu Changhong said that the acquisition of net Silver online is not only the significance of payment and some licensing resources, but more importantly, third-party payments in the entire financial system as an account role, without this account, many financial business structure can not be built.

Electric Business analyst Li Chengdong that the future of the Jingdong financial system mainly includes three aspects, first, let Jingdong in the electric business platform, logistics platform, technology platform and financial platform of the supply chain advantage through the flow of information into the whole of the Beijing-east advantage; The second is complete online and automated, so that suppliers can complete the online application, Approval and automatic lending; third, large data, through the Beijing-east platform sedimentation data, cloud mining to recommend suitable financial products to suppliers.

Investment value Checking

In addition to the Beijing-East, currently involved in Internet finance platform-level companies also have Ali, Tencent and Baidu. This October, Alipay, the Zhejiang Alibaba in the acquisition of 1.18 billion yuan balance treasure 51% shares, opened the whole concept of Internet finance discussion craze.

The giant's successive involvement, but also let the traditional microfinance companies, fund companies unprecedented prosperity, and let occasion Internet small loan companies have to get VC investment.

Investment partner Shiong said that the Internet advertising market is 50 billion ~600 billion of the plate, the game is also tens of billions of of the plate, the electric dealer is more than 1 trillion of the plate, and the financial market of the plate is 52 trillion, to accommodate more than advertising, games, electricity quotient of the sum.

In August this year, the Internet financial search company 360 to get the speed of light, Sequoia, Kai Peng Hua Ying, Qing Branch, including the 30 million U.S. dollar financing. In addition, there is also news that Baidu's merger and acquisition of 360 also full of interest.

At present, the manifestation of internet finance in China includes payment, peer-to-peer loan, public financing, small loan of electric business, fund management, bitcoin, supply chain finance and so on. Among them, payment has been a standard business for an internet platform-level company. But the electric business small loan, the supply chain finance mainly manifests in has the electric business the internet giant.

However, Ali, Jingdong, Tencent and Baidu's practice is also different. Ali Financial Business covers a wide range, in addition to payment and electric business small loans, but also including fund management, insurance and other personal business. Jingdong is mainly targeted at its suppliers on the platform, and from its platform suppliers to the upstream and downstream of the industry and the Beijing-East ecological business outside the horizontal expansion.

Tencent and Baidu are mainly for ordinary individual users of the fund, both are taken with the traditional fund to cooperate with the way, itself only provide user channels.

There is a view that the popularity of internet finance, on the one hand, traditional banks can not meet the financing needs of SMEs, the emergence of microfinance needs; On the other hand, the growth of traditional fund companies requires new users of the Internet to stimulate, and this part of the user for the fund company is an incremental user; , to retain the future trend of users more "platform-wide", the business is too single easy to be opponents to find the breakthrough point of subversion. In addition, the financial business brought about by the account system for such as Baidu's pure flow companies to help.

Xu Liang said that with the user's attention to the online transfer, there must be a part of the demand is the financial products of the electronic business. But some of the current Internet financial products, in essence, do not provide additional value.

He believes that the current Internet financial concept is hot, largely due to Ali's balance treasure. Ali has a lot of sellers data, there are a lot of precipitation funds, but if separated from the system, it is difficult to make really valuable things.

"If the current Internet finance is only using Internet channels to introduce traffic, then for the purpose of layout can be, but in the end how much investment value, but also unclear." "Xu Liang said.