Curved TV "Crazy bombing", the domestic television market wind will turn?

At present, the domestic television market is still scraping a strong "smart wind", whether traditional TV manufacturers or internet companies have joined the Whirlpool, launched its Internet smart TV, "Smart wind" intensified. But at this time, South Korean manufacturers LG, Samsung successively in the domestic launch epoch-making surface OLED TV. For the domestic television industry, is tantamount to a new challenge.

What does it mean for domestic manufacturers and enterprises that have habitually overlooked the features of TV quality, comfort, and only 3D, cloud, intelligence and other additional functions? What is the attitude of the domestic manufacturers to the surface OLED TV? The release of surface OLED TV, the gradual popularization of the domestic television industry will have a future impact?

Surface OLED TV Domestic release

At the IFA international electronic exhibition in early September, LG, Samsung and other enterprises launched large size curved OLED TV, shocked the industry and consumers. In the new generation of flat panel display products and technology, these international manufacturers are again in the forefront of the times. And with the previous Chinese market released new products relatively lag, and the price of the situation is very different, the LG, Samsung then in the Mainland China market released the latest OLED TV products. The most important thing is that not only does it not increase prices, but it is cheaper than overseas markets.

Just recently, LG has released the world's first surface OLED TV. The same is 55 inches, before the first release in Korea and the United States, in these two markets price equivalent to RMB 80,000 yuan. And this time for the Chinese market, LG slashed prices, currently in China's official guidance price of 59999 yuan.

Samsung is not to be outdone, after LG, officially for the Chinese market release 55-inch surface OLED TV, from Samsung information shows that the price of this joker face TV is 54999 yuan.

As a new panel of TVs, the surface OLED TV uses OLED technology, that is, organic light-emitting diode technology. Compared with the traditional LED technology, the pixel can emit light without backlight illumination. So that each point of the screen and the distance between the eyes of the same, so as to reduce the deformation of the picture, resulting in a more perfect sense of telepresence. With ultra-high contrast, super wide visual angle and other characteristics, as well as curved surface, ultra-thin shape, subversion of the consumer's inherent concept of television.

Tide surging, domestic manufacturers table "do not follow" attitude

Ordinary consumers can intuitively feel the bright spot of OLED TV, it is thinner than ordinary LED TV, the screen display effect is better, the effect is more excellent, the view experience is also more good. But for LG, Samsung's big moves, the domestic manufacturers are obviously not ready, after all, in the display technology really occupy the leeward. And for the surface OLED TV, domestic manufacturers naturally can only hold "no follow-up" attitude, and even some manufacturers on the surface OLED TV skeptical attitude.

BoE Chairman Dongshen that a variety of panel display technology will coexist for a long time, mutual promotion, the application of each has a focus, the market needs. In other words, he does not think OLED TV will soon replace the current LED TV. Changhong General manager Ye Honglin that OLED TV's substitution effect on LED TV is not obvious-unless the cost of OLED TVs in similar size products remains about 1.2 times times that of LED TVs, but at least not in the next two or three years. OLED TVs have a tendency to replace led TVs.

Skyworth spokesman Li Cong that the current domestic manufacturers focus on ultra-high-definition and intelligent television, the main problem in the development of OLED technology is that the yield is too low, the cost is too high. However, domestic manufacturers have been maintaining the focus on OLED technology.

Vigilant！ Beware of the consequences of "no follow-up"

Although domestic manufacturers on the surface OLED TV holding a variety of negative attitude, in the final analysis because the panel display technology has not been to keep pace with international manufacturers. It can be seen that domestic manufacturers still stay in the image innovation as the representative of the 4K TV and Internet applications featuring smart TV stage competition. Moreover, many of the internet companies pouring into the television industry even the basic LED TV market did not open, not to mention the surface OLED TV.

Curved OLED TVs, which are technically mature and already in the domestic market, are a dangerous signal that domestic manufacturers should be wary of. If according to the general price reduction speed, in the near future, Samsung, LG two brands of surface OLED TV price drops within 15000 yuan, that regardless of 4K TV or Smart TV, will face the risk of being seized of the market share-after all, quality or television is the essential element.

Domestic manufacturers must accelerate technology research and development, can not be "sitting ducks", loss of catch-up, and even the opportunity to fight back. You know, the domestic television industry in recent years, the development rate is very gratifying, if the surface OLED TV back to the original, is the real laughable. (Sci-fi galaxy/text)

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