Custom High-end news marketing website Promotion Way

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News marketing is the most commonly used enterprise marketing mode, and with the development of the network, better promote the network marketing seoer combined with optimization technology will be cited to the website promotion. On the author's personal view, the news marketing model is actually hot soft wen marketing, and the difference lies in the news marketing has its unique promotional features: purpose, communication, speculation.

Website promotion of the news marketing model is mainly combined with the current hot news to carry out a form of corporate propaganda, similar to text ads, but the demand for the choice of hot news and the enterprise itself has a certain relevance, mechanically, not matching the news will only be the search engine matching rules ko out. So, if you think news marketing is just a simple hot search, news writing, and website updates, that's a big mistake.

News marketing model requirements, in the news topics to be unique, can cause users to stay, read the desire. The so-called finishing touch used in the news marketing is also reflected in the network for the title of the news. And the content of the requirements on the relatively loose some, but the first requirement news is high, so that users can find a match search site news quickly; second, pay attention to the hot news and enterprise matching Fusion degree, natural approach rather than for hot news and do site content; Enterprise Station News Marketing to try to integrate product information and news hot spot, to the user's feeling is reading a current current affairs news instead of enterprise product propaganda soft text. Of course, these will look at the net-woven writing skills and news sensitivity.

The author of Small Dan said before, Enterprise Station Choice News Marketing mode is mainly to see its unique publicity characteristics, the following we stand in the angle of SEO analysis:

First, the purpose of news marketing is not to respond to hot spots alone, but to borrow hot publicity enterprise products. Do the ultimate goal of website promotion is to complete sales, to create corporate network brand. We choose to use hot news of the new gravity of the user's eyes to the natural transition to the product, ingenious and direct to promote the conversion rate of the site. While browsing the Web site news, but did not hinder the user's original intention, the need for information, and the additional understanding of enterprise products.

Second, the dissemination of news marketing is not a simple news expansion, but corporate brand word-of-mouth propaganda. Any form of news is spread, and to a certain extent, news articles often get more attention from users. A hot news for the carrier of corporate propaganda soft, can be more easily accepted by users, and the enterprises involved will also be the user to put into the mouth, thus forming a line of reprinted online Word-of-mouth propaganda, coupled with the establishment of corporate network brand.

Third, the hype of news marketing is not simply to advertise, but to the enterprise itself a marketing. Talk about hype estimated first impression is tired of the paparazzi and the Internet mighty Navy, each of its hype news will be like locusts transit as a result of a small impact. In the Enterprise News marketing hype is not to make you out of nothing, but also not dogskin, but the news and enterprise information perfect combination of the soft text without affecting the interests of others in a legitimate way to spread amplification. The enterprise itself as a "product" for packaging marketing.

Do not know whether you have found that many industry stations even if the overall ranking is not very good, but if a combination of hot news of the soft text as the main push is placed on the site will get a good ranking, but if not on the maintenance of the news, then the ranking is only short-lived, this is the author D.J. in the optimization of the site when the real experience.

The news marketing in the website promotion is not a simple hot spot collection false original, also is not the simple product hot spot unifies, it is establishes in the news content the dissemination type marketing. Online It can increase user clicks, improve the natural flow of the site; offline It is Word-of-mouth propaganda, the enterprise itself a marketing approach.

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