Customer data, shopping, or insurance? Ping An insurance and a store

Peace and a shop, one is a large integrated financial services group, a black horse-like leap out of the business E-commerce site, this seemingly eight Poles can not hit the two together, really will "happy knot marriage"?

Previously, the market has been rumored that China Ping An insurance group has invested in Shanghai E-commerce site a shop. After investigation, according to a number of relevant people's statements and some signs found that the two do have a general relationship.

Customer data, shopping, or insurance?

Recently, a person close to the investment banking sector, said Ping An group has acquired an online supermarket store about 80% of the stake, the price is unknown.

The first shop is a company founded in 2008, the electronic shopping website, positioned as an "online supermarket", has won the investment of 3 institutions, the industry is considered to be a dark horse, often people will be compared with the supermarket chain giant Carrefour.

Reporter for this call Ping An Group spokesperson Sheng, the other party can not, only said that "the group is too big, it is not clear which part of the investment, will go to understand." "One store's marketing publicist said it had just assumed office and was unclear about the situation.

However, a number of people have confirmed the news. An insider in Shenzhen Ping An company said it was "safe investment". Shanghai Ping An insurance company, a person also said, heard the group's colleagues mentioned the matter, "but specifically ping an insurance, ping an trust or ping an bank in charge of the project, it is not very clear." I heard that the safe find a store is to expand the insurance customers. ”

According to the Shanghai Ping An insurance company, because of the small network of Ping ' an, the average cost of contact with the customer increased accordingly. If the user data accumulated through the site analysis and customer differentiation, you can get more accurate results. He stressed that similar to a shop such as the consumer E-commerce website Price is not high, the target group and Ping-an former customers overlap coverage.

But access to user data has been questioned by some people, some people think that "if the customer data, the two sides of the private cooperation can be, why involved in the capital level?" "This person believes that the two sides may be simply in the shopping channel to cooperate."

It is noteworthy that there is a real partnership between Ping An and the shop. In a shop homepage of the Friendship recommendation, there will be peace "Wanli" points platform and Ping ' an "health pass" eye-catching entrance. And in Ping An company's "Wanli Pass" website, one shop is also one of its cooperation merchant. A shop customer service staff said that Ping an bank credit card customers can use points to buy the goods in a store, and can enjoy a certain discount.

In addition to user data and online shopping, the third conjecture on the basis of cooperation may be more profound.

The reporter in the Ministry of Information management system of domain name records to inquire, founded in March 2008, Shanghai Yi Real E-commerce Co., Ltd. that is "a shop" holds the license number "Shanghai ICP 备 No. 08008885", the same use of the license number of the domain name in addition to a shop, there are "health pass." China "and" medical net ". It is understood that under the same license number can be linked to more than one site, but these sites usually belong to the same company.

"Health pass. China's "health" website is the official website, "Health Pass" is China Ping ' an group in January this year, the first collective inspection and assessment in one of the health services products. This product is also sold in a shop, which is a real gift card with a face value of 500 yuan and 1000 yuan.

and anchored in the above license number of the third website "Medical Net" is a health portal that only provides information, it looks like "online supermarket" a shop does not have too much business relevance, but also with the health insurance and other business layout of the silk wire.

At the end of 2009, the market spread South Africa's largest health insurance provider discovery or was introduced into China Ping An, according to media reports, China Ping ' an has been very optimistic about tailor-made health insurance and disease management products, a China ping ' an chairman Ma agreed, "Medical Network, drug network, Information network" The plan of "three nets in Oneness" is quietly unfolding within peace.

is a store also involved in the safety of health care market layout? The three-site filing was approved on February 9 this year, with the manager Zong Weikun as a shop employee, but yesterday (April 13) reporters had been unable to get in touch with him or her.

Proven "important strategic partnership"

Reporters noted that the peace group New Channel Development Division general manager Yuefei before the media interview, once mentioned the logistics of a store, "a wide range of logistics distribution network, will let Ping an insurance policy in the rapid and timely delivery of marketing policies to customers, will contribute to the rapid expansion of the telephone marketing business insurance." The Shanghai Ping An insurance company said, "The logistics of a store is good, it is also a good value added."

Logistics distribution is not a safe value of the reason for a shop? The speculation was confirmed by Wang Yi, the marketing director of one store. Wang Yi told the Daily Economic news reporter, a shop and China's peace does have a "very strategic cooperation." Wang Yi said, "Does Ping an buy a shop, there is no investment?" I'm not authorized, it's hard to say. Perhaps there will be a formal official statement later. Wang Yi confirmed that the cooperation between the two sides is "one store is also for the safety of the distribution policy."

It is reported that the logistics distribution of a store has three main parts: one is self-built, and the other is the cooperation with the third party logistics company; third, the introduction of special goods in the supplier to do logistics, such as fresh milk by the Mengniu own personnel distribution.

Wang Yi said, a shop since the establishment of the distribution team has specifically for the safety of the configuration, "this part of the personnel requirements are relatively high." The first requirement is local, familiar with the situation, because the insurance policy such products are generally higher, although we have mobile POS door-to-door service, but the collection and return to trust people to do. At the same time, we

This part of the policy distribution staff to do special training, they can be a simple answer to the customer and guidance. “

Traditional industry electric shock internet

is the construction of their own logistics system is the trend of E-commerce industry? Wang Yi not entirely agree with this proposition, "the third party logistics company is unstable, this is the fact." But the related cost of the self-built logistics is very high, according to the actual situation of their own company. When, outstanding main selling books and audio-visual products, jingdong to the main electrical appliances, these goods are compared to standards. However, the goods on the first shop are more differentiated, the shelf life, storage conditions and other requirements are more complex. So all depends on the actual situation. ”

Wang Yi that "logistics is also a business model, logistics has become a ' second competitiveness '." He said that the previous E-commerce site is that the site is direct contact with users, as long as the flow of information to do a good job, but this is only a level. Later, we realized that the logistics will also direct contact with the user, or even closer, logistics personnel service attitude, product arrival of the outer packaging are E-commerce company's "second face."

Today, a phenomenon is that some traditional industries such as retail, manufacturing industries have "net", and insurance, aviation and so have begun to try in E-commerce, the traditional industry and the Internet intertwined more closely.

Elcoteq Information Consulting Chairman Mao Congyin that, to a certain extent, ping ' an "very strategic cooperation" shop also shows "the Internet to the traditional industry reverse integration", "a few years later, all industries are the Internet, the Internet also has all industries." Like a marketplace once a place for trading, the Internet is a medium that will never be deliberately mentioned. ”