Customer Experience and network marketing analysis of Wuliangye and Maotai website

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Industry rating NET, I start from Chinese liquor, liquor is also regarded as a major Chinese quintessence, and the reason why Maotai and Wu Liang Ye, but also because these two brands are the domestic liquor industry leading brands, these two brands are the higher end of the line, Maotai has always been representative of China's liquor-making process of the highest level, it has a long history, The unique mellow is praised by people. I remember a good friend of Guizhou said to me, Guizhou Province, there is a larger banquet, someone accidentally overturned two bottles of Maotai, wine mellow diffuse in the whole banquet hall, three days did not disperse. If the selling point of Maotai is history, then Wuliangye as an Up-and-comer, then sell is the process and scale, we may have seen CCTV's famous enterprises parade ads, because the existence of Wuliangye, Sichuan Yibin are called Wine city, Wu Liang Ye also led the momentum of Chinese liquor.





from Baidu or Google search "Maotai" and "Wuliangye", the first search results do not have to doubt the link to both the site http://www.moutaichina.com and http:// Www.wuliangye.com.cn, with their popularity and brand influence, search engine marketing and optimization has been eclipsed, the popular brand effect, has made netizens will not go to search "white wine" this keyword, but personally think that the Web page description is still necessary, through Google search " Wu Liang Ye ", the results of the display of the description of the site is" Wuliangye and its series of wine production and management-oriented. For Wuliangye, although they do not have to pay much attention to the search engine optimization issues, but a proper description on the one hand can have a general understanding of the site, but also a core concept of enterprise advertising, and "Maotai" Web page description is its website news list.





Let's take a look at the website of Guizhou Moutai Co., Ltd., Maotai's website from the background and image processing are reflected an antique tone, the site layout of the entire layout more traditional, but the first page of the information displayed slightly inadequate, the overall feeling is not enough to support Maotai as a national wine status. The lower part of the Web page copyright information processing is more careless, its operating website record number even appear two lines. Maotai website product line column, its manifestation is too cliché, left navigation, the right product picture plus the form of name, make people more disappointed, but it is worth proposing is that Maotai website has an e-commerce channel, so this is an e-commerce channel, rather than a service channel, For the consumer and the company's business system to provide services and support, but obviously, enter the page, the art of less attention. Maotai site has a link to the bottom left, is linked to Guizhou Maotai Liquor Factory Limited Liability Company's website (http://www.china-moutai.com), making people feel more confused. The Forum function of Maotai website also became a chicken ribs. The whole station looked down, feel the lack of attention to the site design staff, many details of the place did not deal with the perfect, picture processing and flash design also appears to be lack of skill, although as a corporate website, full-featured, but because of Maotai in the traditional field of influence and brand reputation, I searched the entire site, Actually did not find a long history of Maotai a detailed introduction, we cannot but regrettable. At present, the website of Maotai can not be equated with the image in people's mind.





    Wuliangye Group's website to give people the first feeling, in the art of more than Maotai, full screen flash home to a strong red visual impact, into the page, art to give people's goodwill has been in the continuation of the red-tone site, emphasizing its noble positioning. Wuliangye website navigation bar clear and convenient, not like the site of Maotai, the navigation bar, above put a, flash and put a few, Maotai gives people the feeling is chaos. And Wu Liang ye clear feeling to bring to the enjoyment of browsing, convenient site search and login registration also put in eye-catching position. At the same time, as a listed company, the home page in addition to company information, carefully added to the stock market, reports and other investors concerned about the content, column planning reasonable, FAQ such columns are very complete, everywhere embodies careful. The interactive community adopted an independent development forum and did not adopt existing forum procedures. Wuliangye website is everywhere the website art designer meticulously handle each picture, reflect the quality of its high-end products. Wuliangye site to people better interpretation of the user experience good meaning, this kind of site is basically to the United States neat wins, in the good sense to the viewer at the same time, so that the brand image into its heart, the next time we put a higher point of the banquet, know to buy Liang Ye only match on the. Wuliangye most of the site generated static pages, here with static pages I think more for the site load and speed of consideration, followed by search engine friendly. and Maotai's website exclusively. ASP end, this also and Guizhou in the economic backwardness in Sichuan? A joke.   Earlier articles, the data involved are for informational purposes only.