Customer experience with no mouse user

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With the development of technology, Internet terminals from the computer slowly transferred to the mobile device, according to the China Internet Network Information Center (CNNIC) published the 30th China Internet Development Statistics Report, the beginning of 2012, mobile phone beyond the computer, became the first terminal of Internet users in China. This means that the mobile internet era has come and is unstoppable.

Mobile internet users have at least one common feature-they are all users without a mouse. So in order to occupy the initiative in the mobile internet age, from the site construction must think of the user experience without the mouse.

A more distinctive feature

Mobile terminals usually do not have the size of a computer screen, for example, now the largest screen of mobile phone is about 5.3 inches, such a large carrying is not very convenient, if one day to do a 14-inch screen phone-that is not a mobile phone, is a shield, in addition to the phone, the internet can also be used for self-defense.

Therefore, since the size of the screen is limited, so in the design of the website, it is important to make sure that the characteristics of the site at a glance, the main function must be located in the first screen.

Second, more simple links

For mobile end users, especially the mobile end users in mainland China, there is a very real problem, traffic is more expensive. If you need to open level three pages, level four pages like a computer page ... It is difficult to retain users, of course, except yellow nets.

Mobile end users need, is to go straight to the topic of the link, in the simplest operation can solve the problem of the link.

Third, more friendly interface

If in the operation, many times prompts the user some operation error website, that must not be a good website, the error is not the user's operation, but the website design. Mobile internet age, the site needs to be more user-friendly, for example, mobile terminal user registration is certainly not the computer directly to operate the keyboard convenient, so the requirements of registration needs to be streamlined and streamlined, as far as possible do not require case, mailbox verification and so on, reduce the possibility of user error. Even if the user is really too careless, the hint of the operation error interface also need to be soft and comfortable, prompt text needs to make the customer more easy to accept, not too straightforward, at the same time the tone needs to be pleasant, otherwise customers can easily produce hearing fatigue.

Iv. more Creative effects

Mouse over and appear the design of special effects, in the mobile internet era will eventually be eliminated, because the mouse has not, so for the user's finger, web designers need more creative.

V. Faster response

Mobile terminal loading speed may not be as fast as the computer, so the simplicity of the site, more thorough cleaning of the garbage code is particularly important, such as some mobile clients now let the user is very confused, often do not know whether it is in the continuous loading or execution failure, after all, or the site is not concise.

Vi. more Explicit feedback

Mobile terminals, the speed of the Web page loading must be different, so clear feedback to the user to show the implementation of the task is also very important, otherwise users can easily generate speculation and confusion, thus unnecessary consumption of energy, affect customer experience.

About the customer experience of the user without the mouse, the old money only summed up the above six points, there are more points to explore. Mobile Internet era, more miracles are about to happen, from now on, fundamentally do a good job of the sublimation of customer experience, I believe that you can win in the future more beautiful.

This article originates from: Wuhan Seoer Qianjiangiang's blog, Address: http://www.027seoer.com/, reprint must note!