Customer focus in Search marketing

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Today, Shanghai SEO consultant Gu Huiming to visit a customer, in and customer exchanges, found some problems, may not know a lot of SEO business owners will be troubled by these problems.

SEO is the natural ranking of search engines, today in the process of talking to customers, customers have mentioned, whether it can occupy more seats in the 10 natural rankings. This question is very good, first of all, we analyze from the search engine angle first. Search engines are very attached to the search experience, when users search for a keyword, the general is hoping to get different information, which is information diversification. If you search for a keyword, the company's official website in the home page of the 10 natural rankings occupy more than three, then this is the starting point of the search engine and the opposite. Secondly, analyze from the angle of user experience. When a page has a number of similar information, it is not easy to highlight, people pay attention to. Only when the homepage is flooded with a variety of different information, there is controversy has the focus, our company's website will be more suction of human eyes. So generally I personally suggest that when searching for a product keyword, the natural ranking does not reveal more than three information. These three are Baidu's products, the company's official website and related third-party websites.

The use of Baidu's products to promote the company's information, this is not difficult. Baidu Encyclopedia, Baidu know, and so on, these products have been basically the people of our industry to rot off. Today, Shanghai SEO consultant Gu Huiming in the negotiations with customers, clearly indicated that these services are completely free to give. But the third party site optimization is not to be presented, although the same keyword, but if you want to make the search results of the home page at the same time the official website and the third party site pages, this is tantamount to saying that the same keyword in the optimization of two sites. Third-party website keyword Ranking optimization of the quotation is just a little bit lower than the official website keyword optimization quote slightly less.

My client is talking to me to choose the key words, want to put those long tail keyword also to me to carry on the SEO. But I don't recommend him! His industry is not very competitive, long tail word is more suitable for Baidu promotion. General long tail words have such a feature, high precision, less clicks. In the case of Baidu promotion to do these words, the unit price of each word is not very high, and all are Pay-per-click. If the use of SEO to optimize these words, more words may even good tens of thousands of, but few clicks, the price is not high. So this kind of word is more suitable to use Baidu promotion, can do the word quantity is big, the expense is not high.

Shanghai SEO Gu Huiming that SEO needs to have professional ethics, only for the sake of the company's immediate, improve ROI, bring real benefits, SEO industry will be healthy development.