Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
contacted a few years search engine, to the major search engine promotion is a general understanding, today summed up the domestic three search competitive advantages and disadvantages, and put forward some promotional considerations, I hope to help.
Baidu bid ranking:
Baidu Bidding Ranking advantages:
1, the world's largest Chinese search engine, the flow of large
2. Audit speed, the normal account within one working day of the audit completed
3. On-duty staff at weekends, and can also audit keywords, slower than usual
4. Agent Customer Service Professional, can provide a lot of network marketing advice
5. Can have pop-up ad page
6. You can set the schedule to promote the time function, the time period to put ads, directly to the Baidu agent application
Baidu bid Ranking disadvantage:
1. Can not add keywords, need to send to Baidu company submitted
2. Unable to Batch set keyword price
3. Smart starting price, some keywords higher
4. Customers can not directly set the maximum daily limit, the need for Baidu agent set
5. Customers can not use the keyword directly, Baidu agents need to set up
6. Customers can not directly set up regional promotion, Baidu agents need to set up
7. Theme promotion effect is not obvious
8. The system can be set up in batches to automatically match, can not batch cancel automatic matching. If you need to set up batch cancellation automatic matching, Baidu headquarters to set
9. A client can only correspond to one URL
Baidu Bidding ranking points to note:
1. After the new Baidu auction account, the first thing to do is in the personal settings will be "theme promotion services" removed, to avoid unnecessary losses
2. It is recommended to add keywords can be added by group, first add the company mainly promote products, not a one-time add too many keywords, a period of time to add some keywords, monitoring good promotion effect
3. When adding keywords, you need to use smart matching carefully to avoid unnecessary losses; For example, chemical machinery may match up to the chemical
4. Baidu agents every quarter if you can not complete the task of Baidu requirements, not only get back point, but also will be a fine Baidu, every quarter at the end, worried that the agents will be fined the impulse, so that large customers or some entertainment customers to complete the task of Baidu requirements, and even some agents themselves to bid, Some agents also put the return point very high. In this reminder to participate in the bidding rankings of customers, not to high return point to improve the bidding, we can assume that the price of Baidu agents are very low, requirements you need to be consumed at the end of this few days, then there are many customers to improve their prices, so even to get low agent prices, it is difficult to get good benefits
Other considerations I think the Baidu Agent customer service personnel than I am also professional, I will not say more. If you need more communication, please contact me: http://hi.baidu.com/30365
two China yahoo search bid:
Yahoo Search Auction advantages are as follows:
1. Customers can set keywords in the system to suspend bidding and participate in bidding
2. Customers can set the maximum daily limit
3. You can set up a local
on the system.
4. You can add keywords in bulk
5. The system may add the advertisement title, the Introduction advertisement form template, the convenient keyword batch submission and the advertisement title, the introduction writes the reference
6. The system is relatively easy to operate without professional training
7. Often has the promotion activity, the account opening sends hundreds of yuan and so on
8. An account can submit multiple URLs
Yahoo Search Competitive Disadvantage:
1. No bulk update price function, only batch update in group
2. Can not be divided into time
3. Audit staff too many problems, the submission of keyword Requirements page must contain keywords, audit speed is slow (but recent progress)
Yahoo Search Auction Notice:
1. You need to set up the marketing model in the account settings to search marketing, to avoid unnecessary losses
2. It is recommended to add keywords can be added by group, first add the company mainly promote products, not a one-time add too many keywords, a period of time to add some keywords, monitoring good promotion effect
3. Similarly, at the end of each month, agents will "impulse" to avoid deliberately competing for high prices
three Google Adwords:
The advantages of
Google AdWords are as follows:
1. Customers can add in batches. Modify Keyword
2. Customers can add the display content template, modify the convenience
3. An account can submit multiple URLs
4. The statistical function is perfect, and has the conversion keyword tracking function, lets the customer rest assured the consumer
5. Customers can set their own daily budget, delivery area, language
6. Customers can set keyword suspend bidding and resume bidding in system
7. Occasional Coupons for promotional code
8. As long as there is a credit card, you can open an account, as long as 50 dollars, first consumption, after payment
The disadvantages of Google bidding are as follows:
1. If the site has a pop-up page, but Google's audit
2. If you open an account with a credit card, the invoice problem is difficult to solve
3. You can submit a Google bid to Google's authorized agent in China, which requires a 20% service charge
4.Google Bidding ranking algorithm is more complex, high price setting is not easy to row in front
Google AdWords Considerations:
1. It is recommended that the content network be removed and only Google search and search networks be selected to avoid unnecessary loss of words
2. Also by the group to submit some keywords, and then constantly add keywords
3. Just bid the customer needs to set a relatively high price, in order to row in front of the search results, suggested that the first half of the month to spend their own money, every day to click, you can get a good ranking.
