Customers and users, fish and bear cake can also be

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Customers and users, according to Baidu Encyclopedia description, the user refers to a certain technology, products, services users, the use of a product of the person, and the customer is the final purchase of the product of the individuals or organizations. In short, the customer is to buy the product, the user is the product.

Many of the friends who started out in the Internet have not figured out the difference, or they know the difference, but they tend to overlook it in the product design phase. We know that any product in the design, set a different target crowd, the products can be made out of the opposite, completely different. This is also a lot of products appear to be very promising, but on the line after the results are miserable reasons.

When the customer and the user can unify, that is to say the customer is the user, that naturally does not appear this trouble, but when the two cannot unify, how should we design the product to balance? This will be the author's next problem to be solved.

In fact, it is not difficult to solve this problem. We do a website, whether customers or users will contact with the site, so as long as the site's customers and users also have a relationship between the site, customers, users form a closed loop, the formation of mutual promotion of the role of the site's products and customers, the contradictions between the user also naturally dissolved. This will look more abstract, but that's okay, I'll give you an example.

Take the graduate job search network For example, Yjbys job Search network is a job search site, it is clear that the site's users more for job seekers, and customer groups include the release of recruitment information enterprises, in order to let Yjbys job-seekers, job seekers, recruiting enterprises between the formation of the said closed loop, All of our flagship products have the role of linking job seekers to recruiting companies, such as enterprise recruitment system, a network of enterprises and so on, the increase in job seekers to attract more enterprises to the site to publish recruitment information, more and more companies to post information will have more job seekers to send resumes, new job seekers post a resume, Also attracted a number of new enterprises stationed, so that the formation of a customer with the user to promote the closed loop, so the closed loop is the product of the cycle of self growth. And the job of the website operator is to discover, design, ensure that the closed loop is running smoothly, because the closed loop is likely to be broken by some other factors, such as false recruitment information, is this closed-loop killer.

UGC products are also often a closed loop. Users release quality information, quality information to attract new users, new users also release quality information, more new users are attracted to form a closed loop. Spammers, Spam, low-quality information, etc., are the killers of this closed loop. For many UGC products, operators spend painstaking effort to make it work normally, but the quality of information is reduced, but like a virus, spread to the whole cycle, let the product wither, and finally die.

More products may not be closed-loop, such as Alipay, dictionary App,ie Browser, flash games, Microsoft Office software and so on. The increase in user volume has not brought about the growth of the product itself. The difference is that many tool products have also found their own ring, such as the cloud input method, the more users, the more convenient input method, the more user-friendly, the more users, forming a cycle. Mobile, cloud, large data era, will be more products to form a closed loop to provide possible.

Only by forming a closed loop can the product grow and evolve into an organism. Many small closed loops, eventually forming a large closed loop, many large closed loops may eventually evolve into an ecosystem, such as Ali, Baidu, Tencent, in fact, is an ecological system. Multiple ecosystems may evolve into a super ecosystem. Of course, the term ecosystem is a term that strategists or critics like to use, and our first-time entrepreneurs only need to care about small closures, pulling, and conditioning the rings that hit your pain point.

Customers and users even if there is no more conflict between the big difference, we can also think of ways to let them produce a certain link, as long as it can produce contact, it is possible to form a closed loop, the combination of countless closed loops, we can simultaneously taste the fish and bear paws of the delicious.