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Whenever the customer first and Wang Shifan establish a cooperative relationship, Wang Shifan will repeatedly remind customers "are you sure you want to do site optimization?", "Are you ready to give me the site?", "keyword you sure do these, do not change?", some friends will feel that ask customers, will run the client blind, There will be no list. In fact, the idea is wrong. So repeatedly remind customers, on the one hand, we are really for the sake of customers, worried that they put too much business volume to send hope and site optimization rankings; On the other hand, for our own sake, if encountered an indecisive customer, and so we optimize the work to the intermediate stage, suddenly proposed not to continue cooperation, Even if we have a contract to do the protection, in the end is also noisy both unhappy, such cooperation can long?
Therefore, in this article to remind customers in the outsourcing company's website optimization services, we must understand the following issues.
Do you really understand SEO? Do you think the key words to the home page have orders?
SEO, popularly said, is through a series of optimization process will your website target keyword in Baidu search engine has a better ranking. The site's keywords have a good ranking, naturally there will be through search keywords into your site's potential customers, the emergence of potential customers is also to enhance the cornerstone of your business volume.
Example: Wang Shifan want to bring their own orders through an independent blog, then the specific steps are: 1. Build a separate blog of your own. 2. According to the customer's search habits, to determine the site's target keywords and long tail keywords (new station to long tail keyword, waiting for the site has a certain basis to optimize the high flow of the target keyword) 3 4. After 1-3 months of efforts, key words to reach the designated location, began to enter the later maintenance work. 5. The final step is to find ways to improve the flow rate of the site.
When it comes to the conversion rate of flow, Wang Shifan want to for the SEO colleagues to say a fair word, many customers think Seoer is "to provide orders", they are naturally understood as the key words to the home page has an order. In fact, they do not understand the key words home, traffic, order the relationship between the three. Keywords to the home page must have traffic? There is a flow of orders? Of these three, there is a long way to go. As a SEOER, can guarantee only the key words home or traffic! From the flow to the order process, customers need strong enough sales capacity, which is also part of the conversion rate.
Second, you ask a clear SEO service provider, to provide the keyword optimization or the whole station optimization services?
Why is this involved? There are many SEO customers do not understand, has always thought that keyword ranking is the whole station optimization.
So what is the difference between keyword optimization and whole-station optimization?
Keyword optimization, is to modify the keyword page and add Keywords page external links as the main way to enhance the page ranking keywords. and the whole station optimization, is through the optimization of the whole station to promote the weight of the whole station to achieve the site's top keywords, target keywords, product keywords, and long tail keyword rankings.
Colloquially speaking, is a page workload and a station of the workload difference. Keyword optimization is more biased against the external chain of keywords, and the whole station optimization is a comprehensive web site optimization, including competitor analysis, keyword planning, site structure, classification column, original content, the chain of construction, outside the chain bait, search engine collection optimization, search engine click Optimization, even including traffic conversion, Effect tracking and tracking reports.
Third, you think 100, 200 yuan keyword ranking, the whole station optimization services reliable?
Wang Shifan need to pass this, exposing the SEO industry a latent rule.
Perhaps, we have found Taobao SEO services are particularly cheap, once consulted a Taobao SEO service provider on the "Hong Kong and Macao Tour" of the keyword quotes, the other side of the price is 100 yuan. For such a quote, Wang Shifan was curious to know how they would reduce the cost to this cost, and cooperated once. Do not cooperate do not know, a cooperation to frighten! After they accepted my station, after one months of doing things for me is to add friends chain, and some friends chain is not chain. At first I am very surprised, do they so-called SEO senior engineer Lian You chain will not be timely inspection? Then carefully check each friend chain site found that they are using my station to participate in SEO sprocket, really to enhance their offline entity company's customer station weight.
See here, smart people will understand all. Taobao quote very low SEO service providers, they basically wired internet store and offline company or studio two parts, offline company or studio cooperation of the customer site, they will be in accordance with the network company's quotation standard to quote, and then to optimize the whole station. and online online shop is mainly for offline company services, they will use 100-200 yuan low price to attract some need to optimize the key words of customers, and then these sites chain into sprocket to enhance the line under the customer's website weight. And what about online sites? Will encounter two kinds of results: first, as a friend chain or sprocket role, the keyword ranking up, followed by each month in accordance with the 100-200-yuan maintenance fee charged; second, the rankings did not work, then these service providers are very sad to the online customer said "Give us some time, We are still in the effort, you know the regular website optimization means, it takes time! If you believe this, then your station will continue to be exploited. If you can't put up with them, they say, "Well, that's it! This cooperation is over!" but before the 100 yuan start fee, we do not give refunds, because we have tried! " On the whole, they are not a disadvantage, two profit is their ultimate goal.
Use this large paragraph to write these purposes is that any only need 100-200 of the keyword optimization services, are deceptive, not durable, the site has no good results.
Write here, really do not move, but in the mind there are a bunch of SEO customers to remind, so only divided into the upper and lower sets to share to you. If you need website optimization services, may wish to communicate with Wang Shifan, may let you immediately understand how to choose the SEO service provider, how to avoid unnecessary risks. This article by Shenzhen registered company Www.szcwgw.com original offer, reprint please specify the copyright information!