Customers did not order, delivery in advance

Have you ever thought this is the case: online shopping, you have not paid, it already knows what you want to buy and has shipped! This may be a scenario in the big data age, but last year Amazon won a patent called "Pro Ship." By analyzing user behavior data, it predicts what customers will buy, and if the customer has not yet When a single, advance delivery, making the logistics time to maximize shorten . Amazon really want to Guards it?

In meeting consumer demand, Amazon has been trying its best to explore various ways, including a whimsical idea of ​​delivering unmanned aircraft for testing and managing warehousing with robots. According to the Wall Street Journal, Amazon acquired a patent called "Pre-Arrival" last year. In the future, Amazon may predict customers' buying behavior by analyzing user behavior data in the future and may issue parcels before customers place an order. Thus minimizing the logistics time.

This patent sounds a bit weird, how can Amazon accurately determine whether the user orders? Because once the judge error means that sent parcels made a futile effort.

Amazon said that they judge whether the "pre-delivery" data information includes: customer's previous orders, customer's product search records, wish list, shopping cart, and even the user's mouse in a product page stay time.

Patents show that the "pre-delivery" also includes some tips, Amazon may be fuzzy fill in the user's shipping address to facilitate the delivery of goods to potential customers in the vicinity, and in the delivery process once the customer's order, and then Address information is complete.

At the same time, Amazon will also recommend the goods to potential customers on the way to enhance the accuracy of the judgment.

Amazon believes that the forecast delivery is more suitable for best-seller and the beginning of listing easy to attract a large number of buyers of goods.

Even so, Amazon's system will inevitably go wrong. Amazon's solution is to give users a discount, or directly to the wrong judgments of the goods as a gift to the user, so as to enhance the company's reputation.

Amazon reason to spend less time to shorten logistics costs, because they believe that the delay between the order and receipt may reduce people's shopping will, or even give up online shopping.

"Predicting shipments by analyzing customer behavioral data" is clearly a big data move that easily brings us to another Netflix, a big-business-to-big company, which is a household name online video rental Merchants use recommended search, data algorithms, etc., in advance to get the audience like to watch the content, so as to carry out accurate content ordering authority. Hot TV series "House of cards" is based on the "big data" was born a success story.

When big data and cloud computing fall into place, as technology becomes more and more commercial, more and more enterprises can meet the needs of users through the analysis of user behavior data, which will be a far-reaching business change.

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