Customers visit the spot price

Gome physical store to play promotional ads

Electric Dealer price war finally burned into the physical store. Yesterday, Gome and Su Ning Counterattack: Gome asked the store to hand 1 of the price list, Suning launched the "National Grand Benefit War", double replenishment. "Gome has played a price war for 26 years, as a professional athlete, Jingdong is not a level," Gome E-commerce general Manager Handepeng in the media interview mentioned.

A few days ago the tone of the hard-line Jingdong Mall CEO Liu, yesterday a lot of silence. Update microblogging 1 is to clarify the "unilateral armistice" said that "the war has just begun." The morning News reporter in Beijing and east continue to find, price-cutting products for the old, difficult to find traces in the physical store.

6 o'clock last evening, he updated Weibo: "Shareholders suggest that the price war lead to the whole category, launched in Monday." ”

Gome: Line below Price, win

Handepeng in Sina Micro interview mentioned, since August 17, more than 1700 stores nationwide will and Gome Online mall to maintain line and the same price, the entire line to the Jingdong Mall war. 26 years of price war, will continue to play until the win. He said Gome in the online color TV has 400 balance models, Beijing East less than 200 balance, the number of models of air-conditioning is 3 times times the east Beijing. Gome's more than 100 billion annual purchase size, reserve is very sufficient.

In addition, each store in Gome has a special parity zone, "I would like to cite only one example, if you want to buy mineral water, a business with the supplier I want 100,000 pieces, the merchant gave it a quote; Gome and the supplier to talk about my first batch of goods to 10 million first, please ask if you are the supplier, the price will be poor how much? Low cost is not to say. ”

Handepeng said that the real price war is the United States to pull up, Jingdong is actually forced to participate. There are media reports, with immediate effect, Gome store sales staff will be staffed 1 Jingdong mall's "large household electrical Appliances price list." In this regard, employees said, although not every employee has the hands of the BoE, but the relevant person in charge in the pricing, have been referred to the price of opponents.

Su Ning: Prepare sourcing, the price war to lead to the whole network

Earlier, Suning appliances (002024, shares bar) President Kim Min said, this weekend suning will start the annual largest promotional activities. Yesterday, Suning appliance 1700 stores in collaboration with Suning easy to purchase the launch line under the "National Grand Benefit War", Sprint billion sales target of two weeks. At the same time, Suning has been united with more than hundreds of global front-line suppliers signed a large purchase order to ensure that during the activities, Suning line under the absolute price advantage and adequate sourcing preparation.

The "Suning National Grand War" period, the consumer in Suning store for the site parity, if the same price higher than mainstream electricity dealers and rivals entity stores, Suning will be the site double replenishment, to ensure that the line under the entire network under the minimum price. At the same time, the entire field of traditional home appliances full thousand, on the ceiling, let consumers.

Kim said that this year's largest promotional, Suning line 1700 stores into more than 2 billion yuan of promotional resources, target Sprint bi-weekly sales of 10 billion yuan, online will continue to increase promotional efforts, focusing on the transfer from large appliances to 3C category, will price war to the whole network, ahead of the "Golden Nine Silver Ten" home appliance market.

Jing Dong: "Command" is very calm, Changdong very busy

Beijing Beichen International Center, a block, Jingdong Mall headquarters, around 10 o'clock in the morning in the "dozen Suning headquarters" of the 10 floor, the security personnel at the door is very vigilant, any unidentified person who does not hang the door card to enter the company, must register. The company has always been so, officials said. The entire 10 floor, relatively calm, "in fact, this price war, we prepare for a period of time, just did not think, Lao Liu (Liu) Micro bo out, the external response so large." said the person.

10 floors, many conference rooms are named after the name, "dozen Suning Headquarters" 6 white letter is affixed to the "Vancouver" Conference Room Glass, a VIP lounge called Washington. Liu the meeting outside the glass door closed, unable to enter, "he has not been in the company for two days." "The 16th small communication in Beijing is also a temporary spur of the night."

For 5,000 price intelligence to enter Gome and Suning stores, Beijing East concerned Personage said, the Human resources department of the day the mailbox blew up, 2000, 3,000 emails, screening interviews will take a long time, but also through training, "the vast project."

Face "Su Mei" counterattack, 17th, Liu Movement is not big. In the afternoon, Caijing (blog, Weibo) reported that Liu a unilateral truce in an exclusive interview in the morning. At night, Liu responded that the report was a misreading of his attitude and argued strongly that the price war never ended that day.

BEIJING-Shanghai "online" visit

17th, Beijing Lenovo Bridge Suning shop crowded, visible everywhere yellow "bidding war" label. Asked about the discount, the salesperson said, today is the first day of activity, Suning is absolutely the lowest price. But the discount still needs the manager's approval before it can be purchased. And asked whether to pay attention to the Beijing East intelligence to gather intelligence, the salesperson smiled, so many people, who knows that is an intelligence officer.

In the afternoon, the largest Madian Gome flagship store in Asia, the salesperson is busy to change the price tag, "Gome must be the cheapest." A round, of which the original price of 3000 yuan not to import vacuum cleaner is only sold after the price of more than 2000 yuan.

And in Shanghai, Cao Bao Road in a Gome store, when reporters to the sales staff asked sharp a LCD TV price, sales staff on the price of the east Beijing almost "know", but also remind the Jingdong no goods. A number of Gome stores, many refrigerators, air-conditioning area sales staff are busy for the goods posted "broken net price." "Broken net price" is generally more than the price of goods on the label of hundreds of Yuan low.

Visit Gome, Yongle and other physical stores found that the Beijing east part of the "affordable model" in the entity stores have long ceased to sell. Gree Air-conditioning, Siemens refrigerator part of the model, for example, during the price war, these goods in the east on the price of the strong, won a lot of popularity. However, the physical store sales staff said that these products are actually clearance goods, in the store has been the shelves, and manufacturers are no longer production, "the entity shop display of product models are certainly more than online updates, more complete." Many customers also said that due to worry about the old model, warranty and after-sales service and other reasons, on the network of large appliances have little confidence.

Compared with the previous two days, Jingdong Mall in some of the prices of goods rebounded yesterday, to Panasonic a refrigerator, for example, rebounded more than 400 yuan. For the same goods, the reporter compared to the Beijing east after the rebound price and the Gome entity store prices, almost the same.