Customized portfolio based on themes: Motif

Recently, according to foreign media reports, although social media is not yet fully correct to predict the ups and downs of stock movements, but for the investment strategy to increase the demand for social elements are increasingly strong. Not only have traditional stockbrokers started to increase the use of social media, but social media start-ups are also looking for opportunities to enter the field, building business models based on the vast majority of shareholder groups, and helping them find the best portfolios to explore on the road.

However, the current social-based investment services are limited to traditional brokers and Wall Street news sites in the discussion area. Although the rapid rise of social media is strong and there are more and more online and mobile communication methods, social-based investment services have lagged far behind.

Motifinvesting is a company from San Mateo, today officially launched its own product motif. It shares the same functionality as Google +, where users can choose which circles they want to share, and in addition, it can generate a series of stock portfolios based on current hot and time-sensitive themes, providing a reference for users to buy portfolios.

Motif by Microsoft's former executive Hadipualia (Hardeep Walia) and hedge fund manager Tarikhilali (Tariq Hilaly), focused on the analysis of investment management concepts, rather than the relative personal stocks or companies. Hadipualia, Hardeep Walia, said the two people thought of the idea when they talked about investing in the 2010.

Hadipualia (Hardeep Walia) said the site was completely transparent. Each investment concept or theme can be compared based on several major indices. Users can tailor a stock based on a topic to see if the motif community has already bought a subject's stock, can modify the purchased stock and modify the weights. Users can also choose not to use social elements, that is, not social sharing of specific investment ideas.